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Transcript
We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce The Return of Fontana™ Pumpkin Sauce • • • • Why Pumpkin Latte? About Fontana™ Pumpkin Sauce Marketing Support When Can I Order? Why Pumpkin Latte? • Most popular promotional beverage flavor offered in Starbucks retail stores. • Increased customer satisfaction – offer the seasonal flavor they crave. • Help drive incremental sales and profits with seasonal beverages. • A premium beverage that provides the opportunity to charge a premium price. • Approachable beverage that can be offered throughout the holiday season. • Pairs great with seasonal food items. • Provides opportunity to increase average ticket with food attachment. About Fontana™ Pumpkin Sauce • Fontana ™ Pumpkin Sauce is similar to our other sauces: – – – – – Four -63oz containers 5 month shelf life Yields 168 Grande beverages per case Grande beverage yield is 1.5oz Direct pricing - $63 - 4/case Marketing Support • Promote Pumpkin Latte in your operation. Counter card, table tent and poster Recipe card with stepby-step instructions for Pumpkin Latte • Additional recipes available on our operator website for Tazo Chai Pumpkin Latte and Pumpkin Drip Coffee. When Can I Order? • Pumpkin Sauce launch: – Email Blast announcing product and marketing available to order and to ship direct from Starbucks – August 22nd – Operators start serving and marketing Pumpkin Latte – as early as September 1st (based on orders being placed week of August 22nd)
