Download October 2012 - DM FTFT Miscel

fTfT
Fast Track Fast Trends®
miscellaneous
A Monthly Report from David Michael & Co.
October 2012
Our monthly report on miscellaneous food products includes the following categories: baby
food, pharmaceuticals and fruit & vegetable. In October 1,283 new products were
launched worldwide across these three categories!
Unique Product Launches
Each month, we review launches to find the most unique new
products from around the world.
Company: Puhdistamo
Brand/Product: Puhdistamo Real Foods - Organic White Chia Seeds
Country: Finland
Company: Marks & Spencer
Brand/Product: Marks & Spencer
Seasonal Menu
Country: Ireland
Product Description: Puhdistamo Real Foods Luomu Vaalea Chia (Organic
White Chia Seeds) are rich in high quality protein, calcium and magnesium
and their fiber is soft and gentle on the stomach. They contain more omega-3
fatty acids than any other food and provide lasting energy. This supplement,
which can be added to savory and sweet recipes, as
well as to smoothies and sauces, retails in a 300g
pack.
(Source: Mintel GNPD)
Product Description: Marks & Spencer
Seasonal Menu Honey Roasted Carrots &
Port Braised Red Cabbage contains honey,
rosemary and thyme roasted carrots and
ruby port and redcurrant jelly braised red
cabbage. This limited edition product retails
in a 300g recyclable FSC certified pack.
Also available in Creamed Greens Smoked Bacon and Cheddar Cheese Sauce.
(Source: Mintel GNPD)
Our Thoughts: Marks & Spencer continues to impress! This is a busy, but
exciting, flavor combination and a perfect fit for any eating occasion this time of
year.
Company: Shoppers Drug Mart
Brand/Product: Life Brand Little Munchers Baked Whole Grain Corn Snacks
Country: Canada
Product Description: Life Brand Little Munchers Baked
Whole Grain Corn Snack are available with a Cheddar
flavor. Made with 62% whole grain corn, the certified
kosher product is suitable for babies aged 12 months
and above, and it retails in a 42g pack.
(Source: Mintel GNPD)
Our Thoughts: By now, you should be no stranger to
chia seeds if you’re a regular reader of our Fast Track
Fast Trends® newsletters. However, it isn’t often
that we’ve seen the white chia seeds in action. When
it comes to nutritional value of black seeds versus
white, the consensus seems to indicate that their
color doesn’t make much of a difference.
Company: Santhosh Distributors
Brand/Product: Santhosh’s
Country: India
Product Description: Santosh's Lucknow Sof
Sweet Mouth Freshener (Fennel Seeds Mouth
Freshener) retails in a 100g pack. The product
is suitable for vegetarians.
(Source: Mintel GNPD)
Our Thoughts: Although fennel is one of those
polarizing ingredients, if you’re a fan of its
flavor, you can use the seeds as breath
fresheners. Chewing on 5-10 of these seeds
Our Thoughts: The whole grain health trend isn’t just for adults, infants want in on freshens breath and increases saliva
the action too.
production, so chew on this!
Company: Tetesept
Brand/Product: Tetesept
Country: Germany
(Source: Mintel GNPD)
Product Description: Tetesept Anti Stress Trunk (Anti-Stress Drink) contains melissa and St. John's Wort that provide a pleasant
relaxation and serenity in everyday life, while delivering energy. It also contains B vitamins for strong nerves, can be consumed hot or
cold, dissolves easily and quickly and has a good taste. It’s free from artificial colorings, added sugar, gluten and lactose. The product
retails in a 60g pack with 10 + 2 convenient sachets. Also available are the following varieties: Heisse Acerola mit Salbei (Hot Acerola
Drink with Sage), which is low in calories and retails in a pack of 10 sachets; Heisse Zitrone mit Ingwer (Hot Lemon Drink with Ginger)
in a pack of 10 sachets; Magenwohl Trunk Fenchel mit Kamille (Fennel & Chamomile Drink) for sensitive stomachs, in a pack of 12
sachets; and Gelenk-Vital Plus (Joint-Vital Plus Supplement), which comes in a 4-week pack of 28 tablets.
Our Thoughts:As expected, 2012 has been seeing increased activity in relaxation beverages, like this one.
A Look at Vitamins & Dietary
Supplements
sub-category close-up
Top 15 Flavors Worldwide
As the colder seasons begin to creep in,
some of us keep a more consistent
regimen when it comes to vitamins and
dietary supplements in hopes of fending of
the cold and flu season. Here’s a look at the
current flavor activity in this category.
UK: Bayer Berocca Mixed Berries Flavor
Effervescent Tablets
Spain: Special Line Complements Energy +
Aminoácidos (Banana Flavored Energy + Amino
Acids Supplement)
South Africa: Evox Mixed Berry Amino Energy
Pre-Workout Boost
India: Herbal Hills Wheat-O-Power Lemon
Flavored Wheat Grass Powder
trend corner
Have you noticed an uptick in the popularity of pumpkin flavored products this
season? If you've taken in a restaurant or pub menu, set foot into a grocery or
convenience store, turned on one of the many food-centric cable channels out
there or walked into a coffee shop, then it's safe to say you've probably noticed
the trend.
Now, of course, a spike in pumpkin flavors is expected in the US this time of
year but it's the quantity of new pumpkin flavored products hitting menus and
the retail market that's newsworthy. According to restaurant market research
firm, Technomic, there have been 79 limited-time pumpkin-themed menu items
at the top 250 restaurant chains from August through October of 2012. To put
that into perspective, that's over a 100% increase during the same time period
in 2011 when there were 37 such menu items.
(Source: Mintel GNPD)
The Great Pumpkin:
Fall’s Favorite Flavor
Starbucks Pumpkin Spice
Latte Ice Cream
Hallowine Apple & Pumpkin Wine
Illinois River Winery
On the retail side, the increase hasn't been quite as high, according to Mintel
Global New Products Database. There were 116 pumpkin flavored food and
beverage products launched in America between August and October 2011,
while during the same three months in 2012 there were 128 launches,
accounting for a 10% increase. This doesn't come as a surprise to us as most
food trends grow roots on the restaurant side and then as their branches grow,
they reach and climb over into retail. Our guess is that the increase from the
same time period in 2012 to 2013 will be higher than the 10% from 2011 to
2012.
Pumpkin Pie Soda
Maine Root Handcrafted Beverages
From baked goods to coffee, pumpkin flavors have been fall favorites for quite
some time, but to what can we attribute the sudden rise in popularity over the
past couple of years? For many consumers pumpkin flavors provide a
connection to the classic comfort food, pumpkin pie. Pair that with the soaring
popularity of the all-things-indulgent trend and add to the mix the fact that
companies are continually improving flavor delivery in food and drink and you
have yourself the perfect combination for a consumer cult following.
SAVE THE DATE!
David Michael
Innovation Roadshow®
May 8, 2013
We've been highlighting some eye-catching pumpkin flavored products
throughout our editions of Fast Track Fast Trends®, now here are some of the
true standouts:
Published by David Michael’s
Marketing Department
© Copyright 2012, David Michael & Co.