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fTfT snacks Fast Track Fast Trends® A Monthly Report from David Michael & Co. November 2008 Our monthly report on new snack products includes sub-groups within the snack category, including salty snacks, snack mixes, fruit snacks, nuts and beef snacks. Last month 746 new snack products were launched worldwide! Unique Product Launches Each month, we review launches to find the most unique new products from around the world Company: Java Houten Food Industries Brand: Krispy Korn Country: Indonesia Product Description: Krispy Korn Cappuccino Flavoured Popcorn contains no artificial flavouring and colouring, and is said to be high in fibre. The halal product contains no preservatives and is available in a 100g pack. Also available in this range is Gula Jawa Flavoured Popcorn. This halal certified product contains no artificial flavouring or colouring, and is high in fibre. The product retails in a 100g pack. (Source: Mintel GNPD) Our Thoughts: We found a number of interesting popcorn flavors this month, but cappuccino certainly was our favorite. Also in this line is Gula Jawa flavored popcorn. (Gula Jawa is Indonesian palm sugar.) Our popcorn favorites this month included Jolly Time Healthy Pop Caramel Apple from Canada, and Jolly Time Mallow Magic Yummy Marshmallow from India. The latter is said to replicate the taste of marshmallow krispy treats, and provides a serving of wholegrains. Company: Vanguard Product: Jian Yue Zu He Country: China Product Description: Jian Yue Zu He Rose Pumpkin Seeds are roasted and said to be tasty. This product is available in a 220g can. (Source: Mintel GNPD) Our Thoughts: Last month we featured green tea flavored pumpkin seeds...they just keep getting better! Company: Lorenz Bahlsen Snack-World Brand: Lorenz Snack-World Naturals Country: Poland Company: Tohato Brand: Caramel Corn Country: Japan Product Description: Caramel Corn Spicy Chocolate Flavoured Caramel Corn is coated with chocolate and is flavoured with six spices including black pepper, ginger and cinnamon. This product, aimed at adults was launched on November 3, 2008 with an RRP of 126 yen. (Source: Mintel GNPD) Our Thoughts: The flavors used in this sweet and savory corn snack got our attention. The other spices not listed above are cardamom, allspice and clove, combined with corn grits, breadcrumbs and honey in what sounds like one fantastic product. Company: Komal Herbals Product: Kazana Country: USA Product Description: Kazana Exotic Cashews are all natural and gluten free with no trans fat and seasoned with Himalayan sea salt. The product is available in two flavors; Himalayan Secret and Sweet 'n' Sour. The cashews are organic, and a good source of copper, magnesium and calcium. They are also high in monounsaturated fats which are associated with lowering heart cholesterol and reducing the risk of heart disease. The product has been flavored using Amla berries, an antioxidant rich 'super fruit', and turmeric, known for its digestive and anti inflammatory properties.The kosher, nonGM product is available in a 2-oz. resealable pack. (Source: Mintel GNPD) Our Thoughts: What we found so intriguing about this product is that it is flavored with Amla, or Indian Gooseberries. Amla is a superfruit, and one that we intend to keep our eyes on. There are a number of launches this year utilizing amla, mainly in India. In the US, we have found amla in Yogi Tea and Zrii juice. Product Description: Lorenz Snack-World Naturals Balsamico Flavour Crisps are potato crisps with a balsamic flavour that are claimed to contain only natural ingredients, and are cholesterol- , artificial colours-, flavours- and preservative free, and contain 65% less saturates than traditional chips. The product is available in a 75g pack. (Source: Mintel GNPD) Our Thoughts: The balsamic flavor used in this chip is another interesting mix of savory and sweet. The bitterness and sweetness of the balsamic must add a delicious new level to the crisp. trend corner This month, we’re dedicating our “page 2” to a look back at our favorite products of 2008. Whether it’s innovation, flavor, or added value, we’ve thought long and hard, choosing the products that best differentiated themselves from the pack, and best demonstrated growing trends. So, without further ado... Bakery Kellogg’s Live Bright (USA) Helping to usher in the latest fortification trend - brain food - Kellogg's Live Bright Brain Health Bars contain 100mg DHA omega-3 per bar. In the past few years, we’ve spotted DHA Omega-3’s added to foods for toddlers in Europe and Canada for brain development (more recently in the US), and in Asia for student targeted study aids (often with added caffeine). Expect to see more brain health claims in 2009. Beverage Given that the beverage category sees such a great influx of new trends, we couldn’t help but choose two here... Nestlé Glowelle ( USA) Formulated with a proprietary blend of antioxidant vitamins (A, C and E), real tea, phyto-nutrients, botanical and fruit extracts, this beauty beverage is sold exclusively at Neiman Marcus and Bergdorf Goodman stores. Wildly popular in Japan, beauty foods have been growing in Europe and North America recently. Here in the U.S., beauty foods are typically premium items, but as the trend picks up, we expect to see more RTD beauty beverages in the convenience store, right next to the VitaminWater. ViB Chill-N (USA) Energy beverages may still be big news, but we’re betting on relaxation beverages to surface as the next trend in that category. Need a reason? Look at your desktop. ViB stands for "Vacation in a Bottle", and was recently featured in Brandweek. Confection The Best of 2008 Miscellaneous Loblaws President's Choice Takeout Indian (Canada) President's Choice Takeout Indian Curried Vegetables combines a pre-cleaned and chopped mix of veggies in a tomato based curry sauce. This product is a great example of growing convenience in the produce section. Not only can it be stored refrigerated or frozen, and be microwaved, but it is part of a broader line. On the back of the package, diagrams suggest that a balanced meal can be comprised of three parts - just mix and match in the President’s Choice Takeout item you desire from the color coded options. Prepared & Processed Foods Grace's Kitchen (USA) Those “in the know” may be wondering why we chose a company that’s no longer in business for a “best of” feature. Well, the sad truth is that sometimes, even the good products don’t make it. Grace's Kitchen Rustic Tart (with mushrooms, leek and fennel) is a great example of this high-end line of appetizers, entrees, sides and desserts that combined flavor and convenience. We first spotted Grace’s Kitchen at the 2007 Fancy Foods Show (NYC) and thought they had a great product - sleek packaging, upscale flavors, and the number of portions marked on the front of the box (both portions were individually wrapped inside) was quite helpful. We imagine the price point may have caused shoppers to cringe as the economy went south this year. At $8.69, this tart could have been a hard sell - but next time you buy dinner for two at your favorite fast food establishment, try to keep it under that price (a hard trick even at Taco Bell these days). Plus, we imagine the cooking times seemed a little inconvenient - 30 minutes in the oven, in lieu of a microwaved meal. Grace’s was definitely targeting a niche market - consumers looking for a high-end meal, of good quality, who wanted to feel like part of the cooking process. Maybe they were just a little ahead of their time. Nestlé KitKat ( Japan) Frequent readers of our confection reports won’t be surprised to hear we have a bit of a crush on Japanese KitKats. Well, how could we not, with all of their exciting limited edition flavors! Nestle really has their finger on the pulse with this line, tapping into to emerging flavor trends like salt, black tea and soy sauce (yes, those are in KitKats). Other flavors were more seasonal, such as watermelon and rose blossom. And yet others more locally inspired, such as soybean powder or regional specialities, like locally harvested fruits and brown sugar. In some cases, Nestle even included alternative serving suggestions, such as “best served cold.” Sauces & Seasonings Dairy & Dessert Frito-Lay Rold Gold Pretzel Waves (USA) Talk about a brand makeover. Rold Gold Pretzel Waves take those deliciously buttery pretzels, and turn them into a chip-like thingie. Available in four flavors - two savory, two sweet - Erin loved the Chocolate Drizzle for afternoon snacking, while Danielle preferred the Parmesan Garlic in lieu of chips with her sandwich. Spoonable Yogurt & Yogurt Drinks There were so many choices in this category, we had a difficult time choosing just one innovative product to feature. So, we decided on two sub-categories. Whether for flavor or function, yogurt was full of changes this year - all of which have contributed to increasing sales. Our favorites this year included new alternative varieties, such as Greek yogurt, and increased options in cereal and fiber inclusions (we especially liked the Yoplait Mixed Seeds Yogurt from Sweden). In flavor offerings, we found a number of new green tea flavors, such as Danone Silhoutte 0+ Raspberry-Green Tea Yogurt (Canada), as well as a variety of other creative flavors: Nestle Integral Yogurt (Brazil) in Sage with grape juice (a great example of an increase in herbal flavors), Milbona Q10 Yogurt (Germany) in Orange Cactus and Mango Aloe Vera (demonstrating and increase in aloe vera use in yogurt), and finally, Asda Extra Special (UK) in Champagne Rhubarb . Sargento Salad Finishers (USA) Salads - exciting in the restaurant, boring at home. But with consumers increasingly looking for do-it-yourself products, Sargento makes it just a little easier. Salad Finishers combine favorite toppings like cheese, fruit and chicken, into one bag. For example: Chicken Caesar with chicken, Parmesan cheese, and baked Caesar croutons, and Cranberry Bacon with dried cranberries, roasted pecan, mozzarella and asiago cheese. (Now, if they only included dressings packets too...) We also like the Potato Finishers line of toppings for baked potatoes. Snacks Published by David Michael’s Marketing Department © Copyright 2008, David Michael & Co.