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Open Scripture Information System Marketing OSIS to Key Audiences Presented by: Jon Hirst, Technology Consultant - Forum of Bible Agencies Marketing = Adoption • We have to give our supporters tools to share the vision. • Only the right tool will impact a person. • We must have tools that relate to key groups of people that influence the adoption process. Key Audiences • Organizational CFO, CEO, CIO • Copyright holders - Bible agencies, publishers, software developers, academic institutions, etc. • Scholars • Bible translators/distributors • Technical staff/Software developers Need for Marketing • Key Audiences must understand the value of OSIS • OSIS must be put into the correct contexts. • Once someone “gets it,” they need materials to help them explain OSIS to others Marketing Points • Our audiences need to understand: – A clear explanation of Return on Investment – The impact OSIS will have on their work with Biblical texts – The potential for new projects/products Marketing Message • We worked to create: – The feeling of urgency – Global involvement – Strategic Benefits – Practical Applications – The need for everyone’s participation Tools Developed • Flash Presentation • PDF Files • Palm OS Application • PowerPoint Presentation PDA Application PDF Documents • Three Key Documents – OSIS ROI Fact Sheet – OSIS Fast Facts – OSIS FAQ Conclusion • Only as we provide tools with clear calls to action, will we begin to see adoption from mainstream components of our audience. • By developing simple tools we will help people grasp the main issues and will speed up the adoption process among our audiences.