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HU Marketing Services Creative Brief Our mission is to work with you to understand your objectives and create winning marketing materials that affect the desired behavior in your target audiences. Please complete this creative brief such that we can understand the scope and scale of your needs. Please also supply any copy, logos, photos, additional materials, etc. required for inclusion, and/or samples or marked up copies of previously produced materials you want us to use to guide the project. We will follow up with any questions we have. Please send the completed brief to David Mance ([email protected] ext. 2602.) Thank you! Project Name Project Leader Date Submitted Contact Info Additional Approvals Required Communication Objective – what is the desired result of this communication? Assignment/Scope – what do you need created? (e.g., program flyer, web page. brochure, print/radio/online/tv ad, video, press release, photography, videography, tchotchkes, etc.) Check all that apply. ☐Flyer Quantity ☐Web Page ☐Social Media ☐Poster Quantity ☐Media (Please Specify) ☐Press Release ☐Other Target Audience – describe the intended audiences for this communication. Key Message – what is the single most important thing we need to tell them? Reasons to Believe – what persuasive arguments or facts support this message? Target Reaction – What do we want our target audience to do as a result of seeing this? (Call, email, RSVP, etc) Additional Content – what else do we need to communicate? ( contact information etc.) Execution Details *Project Due Date: Budget: If applicable (what does this cover? Media, design/copywriting, printing, ) Background Materials Provided: (Please attach, e.g., copy, logo, images, etc.) Additional Notes: *Recommended completion time advice. For simple revisions to existing materials please allow two weeks from the date needed. For new materials please allow four weeks.