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Meeting with a marketing manager Marketing and communication „Gruppe Drei“ Our marketing manager was from „Gruppe Drei – agency for strategic communications“ Thank You ☻ ! Product marketing First step To market the product, the following should first be worked out: USP: Unique selling proposition Aim: product must fit the target group Second step Third step Two main areas Below the line (BTL) Describes non-classical advertising and communication activities E.g.: sponsorship, ambient marketing, event, etc. Above the line (ATL) Describes traditional advertising and communication activities E.g.: print, radio, etc. Fourth step For cost calculation it is important that the turnover is tracked with the product Needs extensive analysis, risk assessment and planning Example Product before phases of 2nd step Product after phases of 2nd step and „perfection“ Thanks for your attention!