Download Able Corporation

Able Corporation
Rudimentary Mission Statement
"To become a global giant in the field of lawn equipment and
accessories, power tools and microwaves by redefining the
standards and benchmarks established in the industry and establish
a brand name which will be considered synonymous with the
products manufactured by the company worldwide."
Key Operating Principles
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Implement Total Quality Management and achieve highest level of
Customer Satisfaction by becoming more customer and quality
focused business entity.
Transform from a traditional, family owned organization to a
professionally owned, modern business entity by implementing such
change among the employees in the organization.
Implement best practices and modern operating mechanisms
prevailing in the industry to improve efficiency, reduce wastages and
achieve better operating margins and bottom line results.
Focus on Global expansion by developing tailor made strategies for
each international market and for each product line.
Hire experienced international managers who have previous
experience of operating in multicultural business environment and
have proven track record of establishing international businesses.
Key Elements of Market Analysis
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External Environment Analysis including:
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Competitor’s analysis
Complimentary and Substitute Products
Market attractiveness and growth rates
Entry barriers
Impact of government actions and changes in political
environment
Changes in consumer taste, preferences, demographic
characteristics, socio-cultural, economic environment
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Internal Environment Analysis including:
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Internal Strengths, Weaknesses, Opportunities and Threats
Evaluation of current corporate strategy, product positioning,
product mix, marketing techniques and effectiveness of
marketing research, human resource strategy
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SWOT Analysis: Able Corporation
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Strengths
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Weaknesses
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Wide range of products catering to the
consumer as well as professional
segments
Widespread brand image and recognition
in the marketplace
Good market share in the circular saws
segment
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Traditionally a family owned
organization with outdated
business practices and lack of
professional management
Obsolete manufacturing plants and
absence of modern operating
practices resulting in high
manufacturing costs and poor
product quality
Lack of focus on total quality
management and customer
satisfaction
Lack of market research practices
and market intelligence information
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SWOT Analysis: Able Corporation
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Opportunities
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Threats
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Tremendous growth in consumer and
cordless market segments
Opportunities to explore global markets
Opportunities to reduce cost and
enhance quality via modern quality
practices
Capitalize on the existing brand image
and recognition in the marketplace as
well as utilize existing distribution
channels and shelf space to push new
product range.
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Threat from existing competitors as
well as new entrants with improved
product quality and lower costs of
production
Extreme price pressure from big
box retailers like Walmart.
Threat of losing key employees due
to pessimism and fear in the
company due to takeover by
Walden
Superior marketing practices of
competitors may erode competitive
advantage and market share
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