Download Efficient Execution of your GoTo Market Plan

Efficient Execution of your
GoTo Market Plan
About Peersnet-LaunchPad
• Peersnet-LaunchPad has proven ability to
efficiently execute your GoTo market strategies.
• Peersnet platform and services enables you to
reach to a much larger set of audience for your
product.
• Peersnet not only enables your reach but also
provides you realtime statistics of your products
standings in the market by utilizing its powerful
built-in analytics.
• We build your portal, brand, market, analyze as
well as create viral effect for your products and
Services.
PeersNet – Product Launch-Pad Solution
Are you looking to:
• Build a community around your newly introduced
product?
• Reach millions of potential users
• Get direct feedback and valuable analytics about
your product
• Testify your products with professional
organizations/reviewers
• Evaluate where your product stands in the market
from the customers eyes, against your competitors
• Enable self service to your users, subscribers
• Create “Viral-Effect” for your product
Product Marketing Activities
Reference : Presentation from Kevin Epstein, blogger and author of “Marketing made easy”
Where can PeersNet help in Marketing?
Listen to
your customer :
Strengthen Product
Collaborate with
your team :
Reshape Product
Listen to
your customer :
Feedback, Support
Raise awareness:
Create Buzz
Reference : Presentation from Kevin Epstein, blogger and author of “Marketing made easy”
PeersNet – boosts marketing ROI
• Reach customers for feedback and requirements using
secured and interactive online community tools
• Improved identification, acquisition and retention of profitable
customers. Reduced sales and marketing cycles
• Business intelligence about user trends and behavior helps
businesses quickly adjust their product and marketing strategy
• On-demand hosted web services provides customizable user
interface that adapts to customer’s branding, look and feel.
Cross the Chasm
•Cross the chasm by connecting the pragmatists ( early majority ) with the
innovators or early adopters.
•Adapt and execute marketing strategy quickly during the solution adoption
Technology (or solution) adoption process, as described in Geoffrey Moore's book Crossing the Chasm - http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png
Steps of Execution (How we do it)
• We will build a LaunchPad site for your product
having all the social networking features, media
presentations, email newsletters, SEO features,
search-engine and directory submissions and lot
more..
• Once the site is launched, the message goes to
up to10MM opt-in subscribers (specific verticals)
about the new product, as well as to the
professional product review organizations and
independent reviewers/bloggers.
• We provide the analytics, popularity details and
various other demographics information as the
product portal starts getting hits.
Steps of Execution (How we do it) Contd..
• Our promotion manager would work closely with
your product management and marketing team
to make sure all the product related contents are
in the launch pad site.
• We have integration with some of common
review sites which will enable the reviews of your
product going.
• Integration with Twitter, FaceBook, LinkedIn to
create the buzz at common social networking
site.
• Automated Directory, Search Engine and Blog
Submission as well as SEO to invite traffic.
Brand is Created! What Next?
• Once the initial awareness raising activities is
completed and your product gets good footage in
the market, you can integrate the LaunchPad site
with your corporate site (if needed or leave it as
it is).
• We strive to provide post-launch value added
services to the companies for their marketing
activities with our highly configurable tool set and
services.
• Effective lead generation
• Enhance customer experience and brand loyalty
Customer Success Stories
Visit http://community.peersnet.com/
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[email protected]
http://community.peersnet.com/
For Pricing Please Call
1-(510)713-9900 x 111