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RICK LANDWEHR (512) 736-6452 • LinkedIn • [email protected] • Portfolio MARKETING MANAGER • MARKETING ANALYST • BRAND MANAGER Analytics / Project Management / B2B-B2C / Organization and Leadership Proven Marketing Leader with a record of driving success through innovation, creativity and detailed communication. Persuasive and articulate with a focus on the client to fuel annual revenue and market share objectives. Demonstrated expertise in: Brand Integrity and Management Strategic Marketing Plan Development and Coordination Analytics/Data Driven Marketing Digital & Social Media Marketing • B2B • ROI • SEO Project Management, Process Improvement Website Design, Maintenance and Optimization MARKETING EXPERIENCE Tolteq Group; Cedar Park, Texas, www.tolteq.com 2014-October 2015 Marketing Manager Develop and Execute advertising, marketing communications, trade show event strategies and public relations Direct and manage brand identities to build customer awareness and generate leads Lead Business Development strategic plan. Developed measurable and repeatable marketing processes leveraging Data Driven insights ensuring targeted marketing effort. Lead Content Marketing and SEO/SEM for Messaging and assets (Whitepapers, Data Sheets and Technical Bulletins) tailored for each Marketing channel including Social Media, Web, and Newsletters. End to end management and execution of annual trade events including research, concept, booth layout, branding, messaging, staffing, inventory, vendor selection, lead follow up process, and invoicing. Commercial Texas, LLC; Austin, Texas, www.commercialtexas.com 2012-2013 Marketing Manager Leverage Data Driven Marketing strategies in the development of Demand Generation Marketing Campaigns Implement brand strategy, standards and practices to establish a consistent branding image Manage media relations, research editorial opportunities and built relationships with key industry media AvenueOne Properties, Inc.; Austin, Texas, www.aveone.com • www.austinluxurynetwork.com 1998-2011 Marketing Director (2002-2011) Led the design and production of e-marketing, direct mail, e-flyers, signage, information sheets, banners and brochures Direct and implement end-to-end advertising strategy Co-create branding concept in tandem with advertising agency and implemented concept across all marketing platforms Leverage Google Analytics to develop SEO strategy driving prospects to top conversion pages Accent Digital Graphics and Color Copies (Presentation Concepts • Kroy Copy Center); Austin, Texas General Manager (1992-1998) Direct Business Development for Austin’s leading design industry service bureau Develop marketing strategy, pricing and client demographics EDUCATION: 1986-1998 A.A.S. in Sales and Merchandising, Alexandria Area Community College; Alexandria, Minnesota TECHNOLOGY: Office Suite, Adobe Creative Suite, CorelDraw Suite, Google Analytics and Adwords, Expression Web and HTML; WordPress, SWISH, Social Media Venues–Facebook, Twitter and Blogging; Smartphone, Search Engine Marketing (SEM), Search Engine Optimization (SEO); Syteline Database; Basecamp PERSONAL: Accomplished woodworker and handy-man, my friends call me “Mr. Fix It”