Download a Word - Rick Landwehr - Austin, Texas

RICK LANDWEHR
(512) 736-6452 • LinkedIn • [email protected] • Portfolio
MARKETING MANAGER • MARKETING ANALYST • BRAND MANAGER
Analytics / Project Management / B2B-B2C / Organization and Leadership
Proven Marketing Leader with a record of driving success through innovation, creativity and detailed communication.
Persuasive and articulate with a focus on the client to fuel annual revenue and market share objectives. Demonstrated
expertise in:
Brand Integrity and Management
Strategic Marketing Plan Development and Coordination
Analytics/Data Driven Marketing
Digital & Social Media Marketing • B2B • ROI • SEO
Project Management, Process Improvement
Website Design, Maintenance and Optimization
MARKETING EXPERIENCE
Tolteq Group; Cedar Park, Texas, www.tolteq.com
2014-October 2015
Marketing Manager
 Develop and Execute advertising, marketing communications, trade show event strategies and public relations
 Direct and manage brand identities to build customer awareness and generate leads
 Lead Business Development strategic plan. Developed measurable and repeatable marketing processes leveraging Data
Driven insights ensuring targeted marketing effort.
 Lead Content Marketing and SEO/SEM for Messaging and assets (Whitepapers, Data Sheets and Technical Bulletins)
tailored for each Marketing channel including Social Media, Web, and Newsletters.
 End to end management and execution of annual trade events including research, concept, booth layout, branding,
messaging, staffing, inventory, vendor selection, lead follow up process, and invoicing.
Commercial Texas, LLC; Austin, Texas, www.commercialtexas.com
2012-2013
Marketing Manager
 Leverage Data Driven Marketing strategies in the development of Demand Generation Marketing Campaigns
 Implement brand strategy, standards and practices to establish a consistent branding image
 Manage media relations, research editorial opportunities and built relationships with key industry media
AvenueOne Properties, Inc.; Austin, Texas, www.aveone.com • www.austinluxurynetwork.com
1998-2011
Marketing Director (2002-2011)
 Led the design and production of e-marketing, direct mail, e-flyers, signage, information sheets, banners and brochures
 Direct and implement end-to-end advertising strategy
 Co-create branding concept in tandem with advertising agency and implemented concept across all marketing platforms
 Leverage Google Analytics to develop SEO strategy driving prospects to top conversion pages
Accent Digital Graphics and Color Copies (Presentation Concepts • Kroy Copy Center); Austin, Texas
General Manager (1992-1998)
 Direct Business Development for Austin’s leading design industry service bureau
 Develop marketing strategy, pricing and client demographics
EDUCATION:
1986-1998
A.A.S. in Sales and Merchandising, Alexandria Area Community College; Alexandria, Minnesota
TECHNOLOGY: Office Suite, Adobe Creative Suite, CorelDraw Suite, Google Analytics and Adwords, Expression Web
and HTML; WordPress, SWISH, Social Media Venues–Facebook, Twitter and Blogging; Smartphone,
Search Engine Marketing (SEM), Search Engine Optimization (SEO); Syteline Database; Basecamp
PERSONAL:
Accomplished woodworker and handy-man, my friends call me “Mr. Fix It”