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Transcript
Marketing Unit Guess the Cereal? Guess the Cereal? Guess the Cereal? Guess the Cereal? “Breakfast of Champions” “Like a Good Neighbor” “Melts in Your Mouth, not…” “They’re Grrrreat!” Why do we know these slogans so well? We are ________ with Over ______ marketing messages everyday Consumer Society (Market Economy) Consumer Societies are driven to attain purchasing power to buy ______ & ______. Marketing is a big deal in consumer societies. Give Them What They Want The Fundamentals of Marketing Marketing is… • Satisfying a __________ needs & wants through: ___________ ___________ ___________ ___________ • A ________ or ________ Questions/Implications of Marketing 1. Who are our ________/_______customers? 2. What are their ________/________needs? 3. How can we _______ these needs? 4. Why should customers _____ from us? Target Market A __________ of consumers at which a company ____ its products and services Price _______? _______? How much does customer care about price? __________? Product _____ to make? _____ to make it? Level of _____? How many? How to ______ and ______? Place ______ sold? What kind of store? __________? __________? __________? Promotion ______ Promote? ____ Promote? Radio? TV? Billboards? Social media? ______? ___________? Demographic Factors Demographics • • • • • • ______ • __________ • Social influence variables Maslow’s Hierarchy of Needs Race • Family background • Reference groups • Church • American Legion ______ Income ____________ Economic Circumstances SWOT Analysis • __________ (internal) • Weaknesses (________) • ___________ (external) • Threats (_________) Discuss McDonalds SWOT Analysis as a class Relationship Marketing (What you want to build) • Not mass marketing • Aimed at individual • Customer _______ not attraction • _____-_____, on-going relationships • Regular customer contact • Spirit of trust Where do we see constant relationship marketing in our daily living?? Five Stages of Product Life Cycle 1. 2. 3. 4. 5. ________ __________- sales are zero, investment costs are high ____________ - profits do not exist, heavy expense of product introduction ___________ - rapid market acceptance and increasing profits ___________ - slowdown in sales growth. Profits level-off. Increase outlay to compete ___________ - sales fall-off and profits drop Marketing Mix Product • Sweet & crunchy • Whole grain • Healthy, delicious Excellent source of B-vitaminsBright packaging, different size boxes Promotion • TV Commercials • Coupons • Sweepstakes • Offers • Recipes • Nutritional Info Graphic Organizer Price • Homemakers are cost conscious • Looking for value • Very competitive • Convenience stores more expensive Place • Retail stores • Supermarkets • Entire aisles • Marketing battlefieldFriendly, helpful salespeople
