Download Cereal Box Project

Cereal Box Project
Purpose:
This activity will allow students to market and produce a product by
redesigning a cereal box to make it appeal to a certain audience.
Procedure:
Each student brings in an empty cereal box. Then, each student will create
another product of the kind formerly contained in the packages. This should,
however, be a product which will be presented to consumers as new and
improved and containing or possessing something better than existing
products of the same type presently in the market. Students must decide on
a catchy name and design the product package.
Each student should present his new product to the class and discuss his
package design, proposed advertising campaign, and target market
population.
Guidelines:
 Cereal Box must be created in Microsoft Publisher
 Limited to three pictures off the Internet (can make own pictures in
fireworks or bring in personal pictures from home)
 Create front side of the cereal box on an 8x11” publisher sheet
 Must have .25” margins on each side and in Portrait orientation
 A logo which is created in Paint or Fireworks and contains Cereal Name
 Slogan that people will remember
 Name of Manufacturer
 Description of the Cereal itself
 An image on the front, different from the logo
 Net weight of the cereal
 Some type of special offer or “treat” inside box
 Add one additional element that is not listed here
 Print out your final project and attach to your cereal box brought in
from home
 Give presentation to class telling about your design, how you would
advertise and who you would advertise towards (written paragraph)