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Cereal Box Project You have been hired by a cereal company to create a new cereal product that will sell to an audience of your choice (children, adults, women, fitness-types, etc.). You will need to come up with a new catchy name and a new design for the product box. You will first have to create a Marketing Plan in Word (Create a well formatted table). Your Marketing Plan must be grammatically correct, following the criteria listed in the rubric below. Then you will design the product packaging for your new cereal. Cereal box designs will be graded on creativity, workmanship, and how well design follows your Marketing Plan. Make sure that your cereal box design has all the components listed in the rubric below. Cereal Box Rubric Check-off Criteria Possible Points Marketing Plan using Marketing Mix and 4P’s Target market clearly identified using 3 market segmentations 10 Product: 3 features/benefits identified Product: original brand name and slogan created 10 Price: Set price. Name Competitor’s’ price (a real competitor) 5 Place: List 3 stores where cereal can be sold regionally 10 Promotion: Where promote? How promote? When promote? Word document is grammatically correct 10 5 Total Marketing Plan 50 Cereal Box Design Logo and Slogan are created uniquely Cereal Description and Manufacture’s name are on front of box Use a minimum of 5 Internet or digital/scanned pictures on front, back, and both sides All sides of the box are created, measured, and pasted correctly Box front is appealing and designed to sell cereal in supermarket aisleback promotes cereal with game, puzzle, contest and/or more Box product features and benefits 10 10 10 10 10 10 Nutrition facts and ingredients are found for “like cereal” and pasted to side of cereal 10 ID Bar code & recycling icon are placed on one side of box 10 A promotion coupon is created on one side of your box 10 Professionalism demonstrated on all parts of project 5 No spelling or grammar mistakes (1 mistake = 0 pts.) 5 Total Cereal Box Design 100 Total Cereal Box Project 150 Points Earned