Download Cereal Box Project

Cereal Box Project
You have been hired by a cereal company to create a new cereal product that will sell to an audience
of your choice (children, adults, women, fitness-types, etc.). You will need to come up with a new
catchy name and a new design for the product box.
You will first have to create a Marketing Plan in Word (Create a well formatted table). Your
Marketing Plan must be grammatically correct, following the criteria listed in the rubric below.
Then you will design the product packaging for your new cereal. Cereal box designs will be graded on
creativity, workmanship, and how well design follows your Marketing Plan. Make sure that your
cereal box design has all the components listed in the rubric below.
Cereal Box Rubric
Check-off
Criteria
Possible
Points
Marketing Plan using Marketing Mix and 4P’s
Target market clearly identified using 3 market segmentations
10
Product: 3 features/benefits identified
Product: original brand name and slogan created
10
Price: Set price. Name Competitor’s’ price (a real competitor)
5
Place: List 3 stores where cereal can be sold regionally
10
Promotion: Where promote? How promote? When promote?
Word document is grammatically correct
10
5
Total Marketing Plan
50
Cereal Box Design
Logo and Slogan are created uniquely
Cereal Description and Manufacture’s name are on front of box
Use a minimum of 5 Internet or digital/scanned pictures on
front, back, and both sides
All sides of the box are created, measured, and pasted
correctly
Box front is appealing and designed to sell cereal in supermarket
aisleback promotes cereal with game, puzzle, contest and/or more
Box
product features and benefits
10
10
10
10
10
10
Nutrition facts and ingredients are found for “like cereal” and
pasted to side of cereal
10
ID Bar code & recycling icon are placed on one side of box
10
A promotion coupon is created on one side of your box
10
Professionalism demonstrated on all parts of project
5
No spelling or grammar mistakes (1 mistake = 0 pts.)
5
Total Cereal Box Design
100
Total Cereal Box Project
150
Points
Earned