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4.04 PowerPoint 4.04 Understand activities and careers in marketing. Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson Marketing is… • Developing, promoting, pricing, selling, and distributing products • Needs vs. Wants A target market is… • The group of consumers a business desires to have as customers. • Customer vs. Consumer – Customer buys the product – Consumer uses the product Products are… • Both goods and services • Goods are tangible • Services are intangible The benefits to marketing are… • • New and improved products Lower prices Marketing Mix (The 4 P’s) 1. Product 2. Place (Distribution) 3. Price 4. Promotion Product • What are products? • How are new products developed? • How are existing products improved? Place • Where are products available for sale? • How do the products get distributed to stores and consumers? Pricing • How do sellers know what price to charge? • What factors influence prices? Promotion • How are customers made aware of products? • How does the seller entice the buyer to purchase the product? Marketing Careers • Fashion Merchandising • Travel and Tourism • Marketing Management • Market Researcher Marketing Careers • Salesperson • Sports and Entertainment Marketing • Sales Manager • Telemarketer Marketing Careers • Buyer • e-Marketing