Download 4.04-Marketing - cedric-west

4.04 PowerPoint
4.04 Understand activities and
careers in marketing.
Marketing
Marketing is not an
event, but a process . . .
It has a beginning, a
middle, but never an
end, for it is a process.
You improve it, perfect
it, change it, even
pause it. But you never
stop it completely.
- Jay Conrad Levinson
Functions of Business
• Marketing
– Process of promoting and presenting a product
or service to customers
– Based on four “P’s”
• Product – what you are selling (whether it is a
good or service)
• Price (establishing the price of the product)
• Placement (placing the product in attractive and
convenient sales locations)
• Promotion (advertising, public relations,
demonstrations, events, etc.)
Marketing Mix (The 4 P’s)
1. Product
2. Place
(Distribution)
3. Price
4. Promotion
Product
• What are
products?
• How are new
products
developed?
• How are existing
products
improved?
Place
• Where are
products available
for sale?
• How do the
products get
distributed to
stores and
consumers?
Pricing
• How do sellers
know what price
to charge?
• What factors
influence prices?
Promotion
• How are customers
made aware of
products?
• How does the seller
entice the buyer to
purchase the
product?
• How does the seller
brand an image in
the buyer’s brain?
Marketing Careers
• Fashion
Merchandising
• Travel and Tourism
• Marketing
Management
• Market Researcher
Marketing Careers
• Salesperson
• Sports and
Entertainment
Marketing
• Sales Manager
• Telemarketer
Marketing Careers
• Buyer
• e-Marketing