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Intro to SEM
Intro to SEM
 Marketing
 Planning
and executing the conception, pricing,
promotion, and distribution of ideas, goods,
and services to create exchanges that satisfy
individual and organizational objective
 What
does this mean in your own words?
Intro to SEM

Marketing

Creation: Involves product development

Maintenance: Marketing must continue as long as the business
operates

Satisfaction: Must meet the needs of BOTH businesses and
customers

Exchange Relationship: Occurs when people both give and receive
something of value
Intro to SEM
 Utilities
 Attributes
of goods/services that make them
capable of satisfying consumers’ wants and needs
 5 Utilities
1.
2.
3.
4.
5.
Form
Place
Time
Possession
Information
Intro to SEM

Form: Making products that consumers need and want – Special
features or ingredients

Place: Having a product where customers can buy it – Online /
Mail / Retail

Time: Having products available when consumers want them –
Store hour / Holiday events

Possession: Exchange of a product for money – Cash / Credit /
Layaway

Information: Communication with consumers – Information
about the product and how to use it
Intro to SEM

The Marketing Mix (4 P’s)

Product:


Place (some times referred as Distribution):


Locations and methods used to make products available to customers
Price:


What a business offers customers
Amount customers pay for products
Promotion

Ways to encourage customers to purchase products and increase customer
satisfaction
Intro to SEM

Four Marketing Elements (4 P’s)
 Which
of the 4 P’s is most important?
 Why?

What is the 5th P?
Intro to SEM

Sports Marketing

Sports-based
Marketing of teams, sports, venues, and athletes
 Examples?



Chicago Bears, MLB, Rose Bowl, Payton Manning
Traditional
Efforts to incorporate sports into the firm’s marketing
 Examples?
 Coke, Pinnacle Bank, Wheaties, HD TV

Intro to SEM
Traditional
Sports Based
Intro to SEM

Entertainment Marketing
 Influencing
how customers choose to use their time and
money
 Marketed as a product
 Examples?
 Iron
Man, WWE, DMB Concert
 Entertainment
to draw attention to other products
 Examples?
 Hiring
a celebrity to endorse a product
Intro to SEM
Marketed as Product
Draw Attention to Other
Products