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GGMS
PART V
Leadership in Value
Golf Marketing
Summary
American Sports Marketing
A wholly owned subsidiary of
Investment
Introducing
Investment
Corporate Vision
“To communicate the vision of your company brand
in a creative and professional style
to meet your organizational goals
and build your business on a consistent annual basis.
To accomplish this we will use
our experience, technology, and global partner network
to bring your product or service to your consumer.”
Investment
Business Need
Most companies in the golf industry:
Attempt to market through traditional means
Lack technology in the promotion and sales of their product and
service
Rely on a sales force with little incentive to sell the product
Lack of marketing infrastructure leaving them with:
 Small databases
 No customer tracking
 Flat sales
 Lack of customer data
Find it next to impossible to grow whether they are an established
company or a startup company
Investment
The Marketing Solution
ASM will introduce companies to a new way of thinking
with the primary focus on combining Hi-Touch & Hi-Tech
to help companies to understand their customers
And to maintain and grow their customer demographics
Investment
The Marketing Solution
Additionally, American Sports Marketing will
acquire, train and manage the national sales force
for Resort Clubs International, Inc.
Product & Services Overview
ASM will focus on “Five” primary areas
of Hi-Touch/Hi-Touch Marketing expertise
1. National Sales Force Acquisition, Training &
Management Of RTCI National Sales Force
2. Hands-On, Grass Roots Golf Marketing
Campaigns
3. Market Share Growth Consulting & marketing
Programs
4. ‘National Client’-sponsored Marketing Programs
5. Leverage of Vast Golf Industry Contacts,
Marketing Channels & Technology
Investment
Where Hi-Tech & Hi-Touch Come together
Using Our Hi-Touch, “Hands-On” Golf Marketing Skills
Combined with Global Golf Marketing Systems . . .
We can Bring You the Best of All Marketing Worlds !
Hi-Touch Marketing Built Upon Hi-Tech Base
American Sports Marketing will develop complete turn-key
marketing and sales programs that involve web-based
technology that will generate sales, database growth, and
brand awareness with the customer.
ASM will adapt to all new cutting edge technology and
incorporate this into marketing strategies for their clients.
ASM will educate all clients on the technology benefits that
drive their ASM programs.
Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for
sports related companies that are supported by cutting edge
technology.
Results-based Grass Roots Campaigns
Golf Travel Packages
Point-of-Sale
Promotions
Golf Instruction
Promotions
Consumer Golf Show
Promotions
Product Seminars &
Education
Consumer Surveys &
Database Gathering
Product Testing Via
Demo Days
Supported by Ahead-of-the-Curve Technology
Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for
sports related companies that are supported by cutting edge
technology.
The initial program for golf is “The Short Game Challenge”. This
unique event was developed by an ASM partner for Odyssey Golf
in the 1990s.
We are in discussions with Ford Motor Company and J. Walter
Thompson for a 2006 rollout. The event will be conducted at
over 1000 golf courses across the USA with over 500,000
participants in the event database.
The event format allows for surveys, co-branding partners, and
product samplings to the event participants and to the host site
golf courses. The event thrives on the synergy of participants,
golf courses, car dealerships, co-sponsors, media, and the event
database.
This event will benefit all Resort Club International, Inc.
partners. This will be the largest golf event ever held, with the
winner facing Phil Mickelson in the finals.
Global Partners
American Sports Marketing with over 50 years experience in the
golf industry will use its golf/sports industry network for all
projects.
We see a definitive fit to consult for small to mid-size golf product
and service companies. Here is an area where ASM will develop
sales and marketing strategies which will directly benefit those
companies.
ASM has channels of distribution in place, including sales
professionals, retailers, and web partners which will be beneficial
for sales, licensing, and marketing of products and services.
This network can be deployed both immediately and effectively
for the ASM client.
ASM will seek fees and possible equity positions from clients
based on performance and sales.
ASM looks forward to the assisting all Resort Club
International, Inc. partners with their sales and
marketing programs.
Investment
Web-Based Memberships/Subscription Programs
ASM sees the opportunity in developing and assisting
companies with web-based subscription and membership
revenue.
Subscription revenue is commonly overlooked by most
traditional golf industry companies.
ASM believes that when you combine the aspects of a
company’s product and service with cutting edge technology
you can create some type of subscription revenue for the
company.
ASM also believes this is the best type of revenue a company
can have because of the consistency of the revenue, low
acquisition cost factor, and also the growth potential of the
subscription base.
Some of the fastest growing and most profitable web models
are subscription based.
Investment
Market Share & Growth
American Sports Marketing will consistently develop and nurture
its network of partners within the sports industry (primarily golf).
These partners will maximize the value that ASM can bring to the
table for any client.
ASM also looks forward to growth through acquiring new clients
and developing ASM specific programs that will benefit any ASM
partner or client.
ASM looks forward to consulting with clients on projects that
include marketing, sales presentations, brand awareness, and
business development.
ASM can adapt its sales and support network to its current
projects on what largely will be a commissioned-based structure.
Taking this position will allow ASM to grow in a productive and
cost efficient manner.
ASM also looks to leverage its experience and network within the
“Golf Industry” to position itself an agent for mergers and
acquisitions within the industry
Investment
Target Market
The ASM target market will consist of any company and their
customer with a core product and service with the focus on golf
or any other sports activity
We recognize this market as global with the first emphasis on the
USA, and that we-based technology tools will allow us a broader
reach, greater impact, and quicker corporate growth
Investment
Competitive Landscape
American Sports Marketing recognizes there are some sales and
marketing companies working within the Golf and Sports Industries.
Innovative grass roots marketing campaigns combined with cutting
edge technology are rare and hard to find.
We have also found a niche’ and believe that ASM can deliver
customer tracking and acquisition programs to clients within the Golf
Industry. This is non-existent today for 95% of all golf product
companies.
Most companies simply don’t track their customers. We also believe
the “Short Game Challenge” campaign is unique to the industry
When ASM combines the synergy of its global network, Resort
Club International, Inc. partners, technology-based (nontraditional) approach, and vast experience, this will lead to success
and ASM will be recognized as a leader by its’ peers.
ASM also recognizes that corporate downsizing will attribute to
growth and demand for ASM services and products.
Investment
2006 Corporate Goals
Support all Resort club International, Inc. customers with
marketing and sales programs.
Be the high touch direct sales force for all RTCI membership
programs
Handle corporate sales
Handle event marketing for Resort Clubs International, Inc.
Major sponsor for “Short Game Challenge”
Two marketing and consulting contracts within golf industry.
Net Revenue of $50,000 per contract
Acquisition of 20 small to med-size companies for retainer
for retainer of minimum $1000 per month
1 contract for supporting subscription-based marketing
program for a golf partner with ASM residuals of $25,000
per year
Investment
Greg Moser – Partner/CEO
Greg has a well rounded background in the golf industry with over
25 years of experience.
He has been successful working at the club pro level as a PGA
Professional, managing and operating his own golf schools, playing
competitively at the highest level, consulting with top-level
corporations on specific projects and growing his network of
contacts in the industry through positive partnerships.
He has partnered in development and sales of the largest online golf
school portal www.usgolfschoolguide.com (Forbes Best of the Web),
the first syndicated pay per click golf directory on the web
www.forecaddy.com (sponsored listings for
www.thegolfchannel.com) , and the first pay per call golf marketing
model at www.goingolfin.com.
Greg has developed a client base that includes Callaway Golf,
MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR
and its Key Drivers. Greg attended the University of Louisiana
Lafayette on a golf scholarship.
Investment
Investment
Steve
Gray
–
Partner/VP
Steve Gray – Partner/VP
Steve brings a strong and diverse golf industry experience. After
graduation from Capital University, attending on a golf scholarship,
he became a P.G.A golf professional owning and operating his own
golf shop.
He used this experience and migrated to the sales side of the
industry. Here he honed his sales and management skills working
for industry leading brands such as Callaway Golf, Cleveland Golf,
Reebok, Ashworth, Gear for Sports, and Greg Norman.
At Reebok, Steve was instrumental in the launch of the
Greg Norman brand.
Steve’s golf industry experience with these major corporations has
given him a deep understanding of how the Golf Industry works.
His golf network is large and powerful.
Steve is an excellent leader with great sales management skills
who can think outside the box.
Investment
Advisory Board
William F. “Billy” Cave
Mr. Cave is a Managing Principal for Reliance
Trust Company and serves as a liaison for strategic alliances. With more than 45
years of financial services experience, his background includes Managing Director
of Chase Investment Bank, as well as senior investment banking positions at
Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior
consulting positions with Earnings Performance Group and U. S. Banking Alliance.
He attended Furman University and is a graduate of the University of South
Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident
of Georgetown, SC.
Alan Craig
Mr. Craig is Managing Partner of SCP Capital, a non-captive
pledge fund associated with The Capital Corporation. Mr. Craig has an extensive
background working with entrepreneurs and high growth companies. He formed
and managed ThinkTEC, South Carolina’s first organization dedicated to
developing the State’s knowledge economy and has served as an advisor to a
variety of high growth companies. Mr. Craig was formerly a commercial banker and
credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig
serves on the executive committee of InnoVenture, South Carolina’s venture capital
conference, is President-elect of the South Carolina Investor Network and was
Chair of the School of Business and Economics Advisory Board at the College of
Charleston,
Scott Grundberg
Mr. Grundberg is president of Fieldware Technologies
based in Chicago. Fieldware supplies proprietary tracking software to government
agencies and Fortune 500 Companies across the World. He is also President of
On-Course Technologies, providing the first pace of play software to the golf
industry. He has over 15 years experience in the golf industry. Brother (Jim) who is
a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate
of the University of Colorado.