* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Understanding Marketing Before starting to market your club, it is
Neuromarketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target market wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Understanding Marketing Before starting to market your club, it is important to understand what marketing is. Here are some of the key ways in which marketing can help your golf club: • Bringing more business • Identifying the right people • Putting yourself in their shoes • Telling your customers what will interest them in a way they want to hear it • Making them an offer they can’t refuse • Making it easy to do business with you • Keeping in touch • Measuring results Put simply, marketing is all about seeing your business through your customers’ eyes. It is about understanding what they want, making sure you are delivering on those expectations, communicating the fact and ultimately selling them more or keeping their business. Any successful marketing strategy must be supported by a marketing plan. Like any other parts of your golf club business - health and safety, finance, etc - it's about putting a process in place and following it. Principles of a Marketing Plan Your marketing plan sets out actions, dates, costs, resources and targets and how they can be measured. These are the key areas which should be covered in any plan: • Where you are now • Know your members • Know your visitors • Know your competition • Define your objectives • Marketing Tactics • Winning over stakeholders • Setting the budget • Implementation plan • How it will be measured Taken from ILGU Vice Ladies Captain Workshop modified by CGI