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MARKETING PLAN – SPORTS MANAGEMENT (3 pages) I. SPORT, ACTIVITY, EVENT, PIECE(s) of equipment: II. LEVEL: III. SEASON(s): IV. Target Market: Market research Market share Club objectives & business strategy Club bylaws What is the need for this club/team, event, sport, or piece(s) of equipment? Competitors? How does your club/team, event, sport, or piece(s) of equipment compare with others on the market What makes these different? Demographics – what age group and gender will be attracted to this? Potential sponsors? Image of club, event, sport, equipment? V. Five P’s of Marketing Product People Price Promotion – advertising, public relations, direct marketing; web presence Place VI. Membership database if needed Registration VII. Geographic area – specific to what state, locale? VIII. Funding plan – budget Sources of revenue + capitol