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Results Management Group
Our idea can turn the world around!
Database Services
Marketing Research Services
Marketing Consulting Services
About Us
•
At RMG, We’re about great
ideas and great people.
•
We are global-minded with the
touch of local feeling.
•
We are unique, passionate, and
talented people.
Results Management Group
Our Service
Database services
Marketing Research Services
Marketing Consulting Services
Credential
Our Team Members
Click at topic to follow links
Results Management Group
Database Services
We provide an effective database services
that is an essential tools for direct
marketing
and telemarketing in both alternatives.
o Database rental
o Database buying
Our database are characterized in 4
categories.
o Bank
o Credit cards
o Vehicle
o Personal information and etc. upon
request
(All database info. include name/surname,
contact no.,
address and date of birth)
Results Management Group
Marketing Research Services
Our marketing research team can
provide you with unique answers in
the following ways:
More details
More precise
Practical in term of marketing
activities
And can create the impact
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Results Management Group
Retail Observation
• On-site observation of
customer’s shopping
behavior in real situation
• First-hand observation of
shops’ layouts including
P.O.P. display, banners,
product assortments, alley
arrangement, etc.
• Monitor your sales
person’s performance
• Measure traffics and traffic
flows in your stores
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Results Management Group
Marketing Research Services
Qualitative Research
Brand DNA Model®
Market Opportunity Investigation
Product/Service Concept Development
Communication Concept Constructing
Communication Concept Pre-testing
Quantitative Research
Market Segmenting
Brand Power Measurement and Brand
Equity Index
Brand DNA & Brand Positioning Map
Consumer Decision Making Model
Media Consumption Habit Study
Consumer Lifestyle Study
Price Sensitivity Analysis
Consumer Satisfaction Measurement
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Results Management Group
Brand DNA Model®
Component 6
Component 1
Component 5
Ideal Brand
Component 2
Component 4
Component 3
Component 6
Component 1
Component 5
Brand A
Component 2
Component 4
Component 3
The model portrays analysis results of
qualitative techniques through illustrating the
way consumers perceive competitive brands in
the market, as well as what the DNA of the
ideal (or most preferable) brand looks like.
With this model, marketers can easily
understand consumer perceptions toward
brands. These perceptions come from a number
of factors, whose meanings are also given.
Marketers can thus use this model as a
guideline for their brand development plans.
The DNA of the ideal brand would be the goal
of the plan, while the gaps between the
particular brand and ideal brand are the areas
that need further development.
Our model also showcases guidelines on how
to develop the contribution factors. Since most
of the factors are subjective, we provide a
"subjective object interpretation" for use in all
communication activities.
Marketing Research Services
Results Management Group
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Market Opportunity Investigation
The investigation is normally conducted
through qualitative techniques, which aim to
explore consumer needs. The opportunities can
be defined by a number of factors, including:
Availability of unsatisfied needs
Chance to deliver more satisfaction to meet
the satisfied needs
With this investigation, marketers would be
able to see the market gaps. Market-entrance
plans could then be developed to fill the gaps
by developing current or new
products/services.
Furthermore, our analysis could deliver
future changes in consumer needs. The
changes will lead to future market gaps.
Marketers could, therefore, prepare for these
changes in their marketing plans.
Marketing Research Services
Results Management Group
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Product/Service Concept Development
The concept development is also called
"Product/Service Concept Test." Our technique aims
to investigate the consumers’ perceptions, beliefs,
and acceptability toward the new concept. With our
research, marketers are able to see the potential of
the newly developed concept in particular markets.
In addition, we do not just conclude with a simple
"Yes/No" toward the new concept. Instead, our
research analysis will always illustrate the way to
make the new concept successful in these particular
markets.
For a number of attributes, our analysis can also
identify which attribute should be highlighted in
marketing activities, in order to create the highest
impact to the selected market segments.
In conclusion, our technique in concept development
will deliver a combination of "the right concept (the
newly developed concept plus some adjustment) with
the right launching strategy in the right market."
Marketing Research Services
Results Management Group
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Communication Concept Constructing
Research aims to construct the most effective
communication concept. Our analysis could
suggest the most suitable attributes to be
highlighted in communication activities.
Moreover, the highlighted attributes are also
defined in terms of communication objects,
in order to create the preferred beliefs among
audiences.
We also make recommendations on the
preferred emotional factors and images as
part of the communication concept.
With our research results, marketers would
be able to construct the most effective
creative brief given to the selected creative
team.
Marketing Research Services
Results Management Group
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Communication Concept Pre-Testing
This test is also conducted with the "advertising
pretest." Our research is normally used to
evaluate the communication and advertising
concept before production.
We aim to investigate what beliefs, attitudes,
and motivations are created among the
audience after observing the concept board. We
would also suggest which communication
features , if any, that need further development
to make the whole campaign more effective.
With our research, marketers could be
confident in the effectiveness of their concept.
The undesirable beliefs, attitudes, and
motivations could be eliminated from concepts
that pass the tests.
Marketing Research Services
Results Management Group
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Market Segmenting
Group 1
Group 2
This research aims to classify the market into a number of
small segments for further marketing plans. From the
agreed market segmentation variables, advanced
statistical tests would be applied to segment the market.
In our research, we segment the market by behavioral and
psychographic factors, not by demographics.
Variables used include needs, product feature preferences,
attitude toward particular topics, lifestyle, etc.
Group 3
Group 4
In our analysis, we would identify the significant
variables which influence the differences among the
segments, as well as the common variables that are the
same across the groups.
In our results presentation, we will give the definition of
each segment as well as a guideline for creating a
marketing plan to approach them.
With our research, marketers would have a clearer
pictures of the market for their future marketing planning.
Marketing Research Services
Results Management Group
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Brand Power Measurement & Equity Index
This study aims to measure the power of brands
in a particular market. The power of brand is
defined by the following factors:
Recognition Levels of Brands
Awareness Levels of Brands
Preference Levels of Brands
Current Usage Rates of Brands
Satisfaction Levels of Brands
Intention of Future Purchase Levels of
Brands
The above factors are combined and illustrated in
terms of "Brand Power" and "Brand Equity
Index."
This study is always employed as the marketing
campaign evaluating mechanic. Normally, we are
requested to conduct the measurements before
and after the marketing campaign.
Marketing Research Services
Results Management Group
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Brand DNA Modeling & Position Mapping
X6 = %
Component 6
X1 = %
X5 = %
Component 1
Component 5
X2 = %
Ideal Brand
X4 = %
Component 2
Component 4
X3 = %
Component 3
Brand DNA
This is an additional study from the Brand
DNA Model® in the qualitative technique.
While qualitative research tries to identify the
brand attributes and the relationships between
attributes and factors, quantitative research
tries to identify the important weight of each
attribute and factor. With this modeling,
marketers can list the attributes in order based
on the importance.
With the advanced modeling program called
LISREL, we could also consider the
relationships between attributes, in order to
become a guideline for future marketing
planning.
With our advanced statistical analysis, we are
also able to construct comparison positioning
pictures among the competitive brands.
Positioning Map
Marketing Research Services
Results Management Group
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Consumer Decision Making Modeling
This study aims to identify the factors
concerned in the consumer decision making
process. Our analysis can also identify the
important weight of each factor.
In this study, we can also identify the factors
that do not affect consumer decision making.
Along with Brand DNA Modeling and
Positioning Mapping, marketers could
effectively determine which factors should
or should not be concentrated on, when they
are designing both marketing and
communication plans. This will make the
resulting activities deliver a more preferable
impact on the market.
Marketing Research Services
Results Management Group
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Media Consumption Habit Study
Aiming to support media planning, our study
identifies the coverage rate of each medium.
This study is normally employed for media
planning along with other syndicate
research, such as media audits or TV ratings.
Unlike syndicate researches, our study
provides the benefits of up-to-date
information and more flexibility in the
selection of a particular market segment.
Our study covers the following medias:
Television Channels / Programs / Periods
Radio Frequencies / Programs / Periods
Newspapers
Magazines
Internet / WWW / Periods
Marketing Research Services
Results Management Group
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Consumer Lifestyle Study
The study is employed to investigate the
lifestyle of the selected target group. The
relevant topics in this study include:
Life after study/work
Life on the weekends
Hobbies
Favorite activities
Favorite places for dinning/shopping
Favorite places for traveling/holiday
Attitude toward particular topics
With our research, marketers gain valuable
information that can be used for their event
or promotion plans and CRM programs.
Marketing Research Services
Results Management Group
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Price Sensitivity Analysis
This is a study specially designed to measure
the impact of product/service features on
consumers’ acceptance of a change in price.
In product development plans, marketers
always need to make decisions with regards
to adjusting some product features. Our
study supports the decision-making by
providing information that highlights the
most suitable product features where
changes could lead to a highly acceptable
price adjustment. Therefore, the designed
product development plan would become
more effective.
To analyze the information, we normally use
the advanced statistical test called "Conjoint
Analysis."
Marketing Research Services
Results Management Group
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Consumer Satisfaction Measurement
The study aims to measure customer
satisfaction towards both products and
services. Since the customer satisfaction
level is very important for every business,
marketers always need to measure the level
of satisfaction in order to control business
operations and to design future marketing
plans.
Our advanced statistical analysis lets us
showcase not only the overall satisfaction
index, but also the factors influencing
customer satisfaction levels. The factors can
also be classified into determinant factors,
satisfaction variables, and dissatisfaction
variables.
Marketing Research Services
Results Management Group
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Data Mining
Data Mining
Innovative Data Visualization
Interactive Selection of Data
Document Mining
Statistical Analysis
Our comprehensive data mining
enables customers to have
access to
Interactive Selection of Data
Data Mining
Document Mining
Innovative Data Visualization
Statistical Analysis
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Results Management Group
Marketing Consulting Services
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing
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Results Management Group
Industry overview
Industry overview
Brand Management
Research into industry insight
including market opportunities as
well as challenges
Identify strengths and
weaknesses of all players
Locate your company's current
position and future strategic
alternatives
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
Results Management Group
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Brand Management
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Create your brand values (brand
equity)
Creation of brand identity, which
characterized by attributes in
your consumers’ consideration
set
Leading your brand to the top of
customers’ minds
Revitalize your brand in order to
keep your brand portfolio fresh
all the time
Strategic branding solutions for
continuous growth of market
share
Marketing Consulting Services
Results Management Group
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Market Segmentation
Industry overview
Brand Management
Market Segmentation
Locate and identify your
potential and profitable
customers
Divide market into homogeneous
segments for ease and
effectiveness of marketing
activity
Match your offerings with what
your customers desires
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
Results Management Group
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Market Repositioning
Industry overview
Brand Management
Creation of image for customers’
association
Bring your brand back on track
Achieve highest possible
position in values chain
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
Results Management Group
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Direct Marketing Consulting Services
Industry overview
Brand Management
We offer Consulting Services and
strategic planning for Telemarketing
business, Direct Marketing, and
Network Marketing.
Market Segmentation
We also provide business with strong
database handling solutions.
Market Repositioning
Direct Marketing Consulting
Results Management Group
Who trusted us!!
And much more!!!
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Results Management Group
Our Team Member
Charkorn Tayapiwatana
Position: Executive Director
Previous Experiences:
General Manager
MGM Lifestyle International Ltd.
Operation Director
OgilvyOne Worldwide Ltd.
Ogilvy & Mather
Marketing Director
Thonburi Group of Hospitals
Results Management Group
Our Team Member
DR. Chatchai Thiengkamol
Position: Director
Previous Experience:
Business Analyst Manager
Blackwood Venture (Thailand) Inc.
Visiting Lecturer
Assumption University
Team Leader
“Long-term Strategic Planning” for Siam Tire
Cord Co., Ltd, “Market Potential Analysis” for
Assist International Service Co., Ltd.,
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Results Management Group
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Our Team Member
DR. Tanarat Thiengkamol
Position: Strategic & Research Director
Previous Experience:
Manager of Strategic Planning Department
Chuo Senko (Thailand) PLC
Visiting Lecturer
Bangkok University
Team Leader
Business Consulting Center, Assumption
University
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Results Management Group
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Contact Us
Charkorn Tayapiwatana
Executive Director
369/73 Jaroengrung 107,Jaroengrung Rd.,
Bangkholaem, BKK Thailand 10120
Tel: +66 (0) 81 802-8024
Mail: [email protected]
[email protected]
Results Management Group