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MGTA 121
CHAPTER 10 QUIZ
UNDERSTANDING MARKETING AND CONSUMER BEHAVIOR
True / False Questions
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Marketing is the concept of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services to
create exchanges that satisfy individual and organizational objectives.
T
F
Value and benefits are the only factors which provide satisfaction to
the buyers.
T
F
Consumer goods are products purchased by companies to produce
other products.
T
F
Marketers of products are looking for short-term customer satisfaction
T
and loyalty.
F
The social and cultural environment are changes in culture or society
that influence marketers to promote products in different ways.
T
F
Brand competition matches products of the local market against those
of foreign competitors.
T
F
Market segmentation is a process of dividing a market into categories
of customer types.
T
F
They are 5 essential stages in the consumer buying process.
T
F
Product features are product-adding attributes, including reasonable
cost.
T
F
Expense and capital items are classified as industrial products.
T
F
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Multiple-Choice Questions
1) Which one of these elements is not included in the Marketing Mix?
A
B
C
D
Production
Promotion
Product
Place
2) Social, cultural, personal and ___________ are factors that influence the
consumer’s behavior.
A
B
C
D
Psychological
Loyal
Organizational
Legal
3) A consumer product bought with a special purchase effort is called a/an:
A
B
C
D
Unsought product
Specialty product
Convenience products
Shopping product
4) Stereos and tires are classified as _____________ products.
A
B
C
D
Unsought
Specialty
Convenience
Shopping
5) Quality, design, image, name and packaging are included in __________in the
Marketing Mix.
A
B
C
D
Promotion
Place
Product
Price
6) The search for stores, styles, prices and asking the opinions of others is the
____________stage in the consumer buying process.
A
B
C
D
Evaluation of alternatives
Information seeking
Purchase decision
Need recognition
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7) Observing the reactions of others and testing the durability of the product is called:
A
B
C
D
Post purchase evaluation
Purchase decision
Information seeking
Evaluation of alternatives
8) Intangible products are:
A
B
C
D
Services
Industrial products
Consumer goods
Substitute products
9) ____________ is a creation of a product that differs enough from existing products
to attract consumers.
A
B
C
D
Brand competition
Marketing plan
Marketing mix
Product differentiation
10) A group of people that have similar wants and needs and show interest in the
same products is a _______________
A
B
C
D
Competitive environment
Market segmentation
Target market
Brand competition
YOUR MARK OUT OF 20: ________________
(Doc Ref: MGTA 121 CH 10 QUIZ)
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ANSWER KEYS
True /False
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F
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T
MC
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