Download Unsought Products

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Targeted advertising wikipedia , lookup

Marketing strategy wikipedia , lookup

Market penetration wikipedia , lookup

Pricing wikipedia , lookup

Advertising campaign wikipedia , lookup

Global marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Food marketing wikipedia , lookup

Pricing strategies wikipedia , lookup

Price discrimination wikipedia , lookup

Product placement wikipedia , lookup

Long tail wikipedia , lookup

Visual merchandising wikipedia , lookup

Online shopping wikipedia , lookup

Retail wikipedia , lookup

Consumer behaviour wikipedia , lookup

Neuromarketing wikipedia , lookup

Planned obsolescence wikipedia , lookup

Green marketing wikipedia , lookup

Sensory branding wikipedia , lookup

Product planning wikipedia , lookup

Shopping wikipedia , lookup

Marketing channel wikipedia , lookup

Transcript

As you may recall, a product is a good or
service for sale in a market. For example, we
buy products when we get our haircut or buy
food.


Products are marketed to reach
specific target markets
Decisions concerning distribution,
pricing and promotion are affected
by the classification in which a
product is placed.
3
Consumer Products
Industrial Products
4
Consumer Products
• Products and services bought by
final consumers for personal
consumption.
– Also includes other marketable entities.
• Classified by how consumers buy
them:
– Convenience goods
– Shopping goods
– Specialty goods
– Unsought goods
5
Specialty & Unsought Products
• Specialty Products
– Special purchase efforts
– High price
– Unique
characteristics
– Brand identification
– Few purchase locations
– Example: Rolex watches,
Ferrari cars
• Unsought Products
– New innovations that
may not be known by
the buyer
– Are often products
consumers do not
want to think about
– Require a lot of
advertising and
personal selling
– Examples: blood
donation, cemetery
plots, insurance
7