Download Types of Products Convenience Goods Shopping Goods Specialty

Types of Products
•Convenience Goods
•Shopping Goods
•Specialty Goods
Convenience goods are low cost
items consumers buy frequently
like candy or snacks. Brand
awareness and intense distribution
tend to be the keys to marketing
convenience goods.
Shopping goods are higher cost
items like clothing and appliances.
Consumers tend to want to shop
around for these items to compare
quality and value so these
attributes tend to be the keys to
marketing shopping goods.
Specialty goods are items like
jewelry, fur coats, and exotic cars,
which consumers are willing to
make an effort to seek out.
Precise targeting of
advertisements to these
specialized consumers is the key
to marketing specialty goods.
During introduction, sales tend to
build slowly. The primary
objective of marketers during
growth is to make consumers
aware of your product and to
build distribution.
During growth, sales increase at
an increasing rate. The growth of
the product makes the market
seem attractive to others so
competition increases.
When growth rates slow the
product is entering maturity, and
the only way to increase sales is to
make them away from someone
else so competition is the most
fierce.
When the product begins to
decline, the primary decision is
how long, the business wants to
keep marketing the product.
Candy and snack foods would best be
characterized as:
Multiple Choice Question
A. Convenience goods
B. Shopping goods
C. Specialty goods