Download Direct Marketing Coordinator (International).

Position Description
College/Division:
Student Recruitment and Admissions
Faculty/School/Centre:
Department/Unit:
International Recruitment and Admissions Office
Position Title:
Direct Marketing Coordinator (International)
Classification:
ANU Officer Grade 5
Position No:
Responsible to:
Manager of International Student Recruitment
Number of positions
that report to this role:
N/A
Delegation(s) Assigned:
D6
PURPOSE STATEMENT:
The Direct Marketing Coordinator (International) is responsible for coordinating implementation of the International
Recruitment direct marketing plan in collaboration with the University’s externally provided Customer Relationship
Management (CRM) provider. The position supports the direct marketing function of the International Student
Recruitment and Admissions team and proactively supports the ongoing recruitment cycle through direct mail and
direct communication strategies and also works with Admissions to jointly identify key times and messages for
conversion campaigns.
KEY ACCOUNTABILITY AREAS:
Position Dimension & Relationships :
The Direct Marketing Coordinator (International) will work closely with the International Recruitment Manager, a broad
group of stakeholders, including the International Recruitment and Admissions teams, the Director of Student
Recruitment and Admissions, the Student Recruitment and Admissions Project Coordinator, the Marketing Office,
College recruitment staff and external staff. This will be based with the International Recruitment and Admission
Office and will report to the International Recruitment Manager. This position will play a key role in the production
and distribution of effective student recruitment focused direct mail and direct communications, including database
manipulation, market segmentation and copywriting.
Role Statement:
Under the general direction of the Manager of International Student Recruitment, this position will:
1. Work closely with the Manager of International Student Recruitment, the International Recruitment
Officers, and the International Admissions Manager to develop and implement international multichannel communications plans to support regional recruitment strategies; and contribute to the review
and analysis of international recruitment communications strategies.
2. Development of persuasive copy and communications to market ANU appropriately to target audiences
and to convert students to apply/enrol by using extensive database segmentation and data
manipulation to provide tailored and targeted campaigns relevant to audiences within each
international market.
3. Undertake market analysis, data manipulation, and competitor research to provide evidence-based,
advice for tailored direct marketing campaigns relevant to each international market in line with
keyrecruitment objectives.
4. Liaise with the Student Recruitment and Admissions Project Coordinator and the external CRM
provider, and develop and maintain an ongoing relationship with the Marketing Office, academic
Colleges and other internal stakeholders
5. Provide innovative ideas to support recruitment strategy and Direct Marketing solutions. This will
include proactive qualitative/ quantitative research on competitor communications and the provision of
recommendation on improving the University’s student facing communications in liaison with the ANU
Marketing Office.
6. Collaborate with Recruitment Officers and the Marketing Office to provide input and content for relevant
digital communications, web-content development, web navigation and other channels designed to
engage and ultimately convert customers to applicants and enrolments.
7. Assist the International Recruitment Team and Admissions team with the planning and development of
content for print material; this may include prospectuses and course guides.
8. Support other activities as defined by the Manager of International Student Recruitment, in line with the
classification of the position; such as events, support for schools and agent visits, partner meetings and
other promotional and engagement activities.
9. Comply with all ANU policies and procedures, and in particular those relating to work health and safety
and equal opportunity.
10. Other duties as required consistent with the classification of this position and in line with the principle of
multiskilling.
SELECTION CRITERIA:
1. Degree and/or equivalent experience and proven ability in providing creative communications support within
a direct mail/communications/marketing environment and developing and implementing innovative electronic
campaigns. Experience of working in international student recruitment will be highly regarded.
2. Demonstrated experience of the development of creative and persuasive written communication with high
level interpersonal skills and an ability to consult and liaise with a range of stakeholders.
3. Demonstrated analytical and problem solving skills including the ability to plan, evaluate and recommend
options to maximize the impact of marketing communications, and interpret and report on market trends.
4. Proven project-coordination skills, including the ability to successfully support the delivery and evaluation of
communication projects within tight deadlines while working with a range of stakeholders
5. High attention to detail and proficiency in copywriting, editing and web-content creating skills, including
extensive Microsoft Excel skills such as advanced spreadsheet manipulation, duplicate checking and HTML
coding skills.
6. A demonstrated understanding of equal opportunity principles and policies and a commitment to their
application in a University context.
Supervisor/Delegate Signature:
Printed Name:
References:
General Staff Classification Descriptors
Academic Minimum Standards
Date:
Angela Watkins
Uni ID:
5496130