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CAMPUS SUSTAINABILITY DAY 8
EMPOWERING A CLIMATE CHANGE MOVEMENT:
STRATEGIES AND TOOLS FOR BEHAVIOR CHANGE, COMMUNITY
ENGAGEMENT, AND LARGE-SCALE TRANSFORMATION
October 20, 2010
1:00 PM–2:30 PM Eastern
12:00 NOON–1:30 PM Central
11:00 AM–12:30 PM Mountain
10:00 AM –11:30 AM Pacific
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WEBCAST MODERATOR:
Andrew C. Revkin,
Senior Fellow for Environmental Understanding
Pace Academy for Applied Environmental Studies
Pace University
Andrew C. Revkin has been one of the most influential and respected reporters on the environment
for nearly a quarter century, covering subjects ranging from Hurricane Katrina and the Asian
tsunami to the assault on the Amazon, from the troubled relationship between science and politics
to climate change at the North Pole. He recently joined the staff of Pace Academy for Applied Environmental Studies
as senior fellow for environmental understanding, where he will research, write, and teach about climate change, the
environment, and the issues of sustainability and population. Revkin’s work as a reporter for The New York Times
took him to the Arctic three times in three years. In 2003, he became the first Times reporter to file stories and photos
from the sea ice around the Pole. In October 2007, Revkin created Dot Earth, a Times blog on climate, development
and the environment. The blog has an audience of over 300,000 monthly readers. You can visit the blog and learn
more here: http://dotearth.blogs.nytimes.com/ .
PRESENTER:
David Gershon
Founder and CEO
Empowerment Institute
David Gershon is one of the world’s foremost authorities on behavior-change and largesystem transformation, and applies this expertise to issues requiring community,
organizational, and societal change. His clients include cities, government agencies, large
organizations, and social entrepreneurs. He has addressed a wide diversity of issues, ranging from low carbon
lifestyles, livable neighborhoods, and sustainable communities to organizational talent development,
corporate social engagement, and cultural transformation. Over the past thirty years the empowerment
programs he has designed have won many awards, and a major academic research study described them as
“unsurpassed in changing behavior.”
David used his empowerment proficiency to organize at the height of the cold war, in partnership with the
United Nations Children’s Fund and ABC Television, one of the planet’s first major global consciousnessraising initiatives—the First Earth Run. Building on his background as the Director of the Lake Placid
Olympic Torch Relay, he used the mythic power of relaying a torch of peace around the world to engage the
participation of twenty-five million people in sixty-two countries, the world’s political leadership and,
through the media, an estimated 20 percent of the planet’s population in an act of global unity. Millions of
dollars were raised as part of this event to help UNICEF care for the neediest children of the world.
Gershon is the author of eleven books, including Social Change 2.0: A Blueprint for Reinventing Our World
(winner of four book awards), and the best-sellers Low Carbon Diet: A 30 Day Program to Lose 5,000
Pounds and Empowerment: The Art of Creating Your Life As You Want It. He co-directs Empowerment
Institute’s School for Transformative Social Change which empowers social entrepreneurs and change agents
from around the world to design and implement transformative social innovations. He has lectured at
Harvard, MIT, and Duke and served as an advisor to the Clinton White House and the United Nations on
behavior change, community empowerment, and sustainability issues. For more information visit
www.empowermentinstitute.net and www.socialchange2.com.
Partners for Campus Sustainability – We invite you to learn more!
Association for the Advancement of Sustainability in Higher Education (AASHE)
www.aashe.org
American College & University Presidents Climate Commitment
www.presidentsclimatecommitment.org
Higher Education Associations Sustainability Consortium
www.aashe.org/heasc
National Wildlife Federation's Campus Ecology Project
www.nwf.org/campusecology
The New York Times Knowledge Network
www.nytimesknownow.com
Second Nature
www.secondnature.org
Society for College and University Planning
www.scup.org
World Wildlife Fund
www.worldwildlife.org
Central Connecticut State University
President’s Advisory Council for Environmental Sustainability (PACES)
www.ccsu.edu/page.cfm?p=592
Bioneers
www.bioneers.org
U.S. Green Building Council
Center for Green Schools
http://www.centerforgreenschools.org/
For questions, comments, or to share your suggestions for future programs:
Society for College and University Planning (SCUP)
● Phone: 734.764.2001 • Email: [email protected] ● Website: www.scup.org
"IN MY DREAM THE ANGEL SHRUGGED AND
SAID, IF WE FAIL THIS TIME, IT WILL BE A
COOL AMERICA
TACKLING CLIMATE CHANGE ONE
PERSON, NEIGHBORHOOD, AND
COMMUNITY AT A TIME AND
TAKING TO SCALE NATIONALLY
1
FAILURE OF IMAGINATION.
AND THEN SHE PLACED THE WORLD GENTLY
IN THE PALM OF MY HAND.”
– BRYAN ANDREAS
2
1
GLOBAL WARMING CALL TO ACTION
“IF THERE IS NO ACTION TO REVERSE THE
GROWTH OF GREENHOUSE GAS EMISSIONS
BEFORE 2012, THAT’S TOO LATE. WHAT WE DO
IN THE NEXT TWO TO THREE YEARS WILL
DETERMINE OUR FUTURE.”
RAJENDRA PACHAURI
CLIMATE SCIENTIST, HEAD OF U.N.
INTERGOVERNMENTAL PANEL ON CLIMATE
CHANGE (CO-NOBEL PEACE PRICE WINNER)
3
GLOBAL WARMING REDUCTION
STRATEGIES AND TIME HORIZONS"
1.  SCALING UP NEW TECHNOLOGIES
– 10 YEARS PLUS"
2.  SCALING UP RENEWAL ENERGY
– 10 YEARS PLUS"
3.  CONSERVATION – AVAILABLE NOW"
4
2
A need for rapid transformation,
but how?
TRADITIONAL SOCIAL CHANGE
STRATEGIES OF
LEGISLATION, TAXATION AND
PROTEST
NOT DESIGNED FOR
RAPID AND FUNDAMENTAL
TRANSFORMATION.
5
6
3
DESIGN PRINCIPLES
THROUGH ACTION RESEARCH OVER
THE PAST 30 YEARS EMPOWERMENT
INSTITUTE HAS DESIGNED AND
IMPLEMENTED
A PROVEN
METHODOLOGY TO ENABLE
CITIZEN BEHAVIOR CHANGE AND
LARGE SYSTEM TRANSFORMATION IN
CITIES AROUND AMERICA AND WORLD.
SOCIAL CHANGE 2.0
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EMPOWER
INNOVATE
TRANSFORM
COLLABORATE
DISSEMINATE
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4
EMPOWER
BEHAVIOR CHANGE: THE GOLD STANDARD
ENABLE INDIVIDUALS TO TAKE
PERSONAL RESPONSIBILITY
TO ADOPT THE
NEW BEHAVIORS
NEEDED FOR
“THE CORE OF THE MATTER IS ALWAYS
ABOUT CHANGING THE BEHAVIOR OF
PEOPLE. IN HIGHLY SUCCESSFUL CHANGE
EFFORTS THE CENTRAL CHALLENGE IS
NOT STRATEGY, NOT SYSTEMS, BUT CHANGING
PEOPLE’S BEHAVIOR – WHAT PEOPLE DO AND
SHIFTS IN
WHAT PEOPLE DO.”
THE NEED FOR SIGNIFICANT
SOCIETAL CHANGE
9
THE HEART OF CHANGE, JOHN KOTTER, PROFESSOR,
HARVARD BUSINESS SCHOOL AND DAN COHEN, PARTNER,
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DELOITTE CONSULTING
5
EMPOWERMENT FRAMEWORK:
A STRATEGY AND OPERATING SYSTEM FOR BEHAVIOR CHANGE
Empowerment Model
Empowerment Methodology
Where am
I now?
Where do I
want to go?
Awareness
Vision
Increase
knowledge to
determine
what is
desired
Translate
knowledge
into a
compelling
vision
What do I need to
change to get
there?
Transformation
Identify and
transform
limiting beliefs
and adjust
vision
accordingly
What is my
next growth
step?
SOCIAL
CREATIVITY"
INNOVATE"
ENCOURAGES INDIVIDUALS TO "
DEVELOP INNOVATIVE SOLUTIONS"
Growth
Articulate next
development step
in a statement of
intention and
visual image
Shift from Pathology to Vision
Shift from Static to Organic Growth (Growing Edge)
Integration of Awareness and Behavior Change/Desired Outcomes
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INVENT EMPOWERING SOCIAL INNOVATIONS"
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THAT ADDRESS PROBLEMS AND UNMET NEEDS"
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TRANSFORM
CREATE SOCIAL
INNOVATIONS
CAPABLE OF
CHANGING
THE GAME
COLLABORATE
BRING ALL THE PLAYERS
TOGETHER AROUND THE
TRANSFORMATIVE SOCIAL
INNOVATION
AVOID SETTING UP AN ‘OTHER’
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DISSEMINATE
CREATING A TIPPING POINT
SCALABLE "
DESIGN
THE
DEVELOPS
A"
TRANSFORMATIVE
REPLICABLE
SOLUTION "
SOCIAL INNOVATION
DESIGNEDTO
TOBE
ACHIEVE
A"
REPLICABLE
TIPPING
POINT
"
AND
SCALABLE
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TO DIFFUSE A SOCIAL
INNOVATION TO
A LARGE POPULATION REQUIRES A
STRATEGY WHERE
DISPROPORTIONATE INFLUENCE
CAN BE LEVERAGED.
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DIFFUSION OF INNOVATION
EARLY ADOPTERS –
SEEK OUT NEW, HIGH
TOLERANCE FOR EXPERIMENTATION, TIPPING POINT
(FIRST 15%)
EARLY MAJORITY – WAIT FOR INNOVATION TO BE
APPLYING
SOCIAL CHANGE 2.O
PROVEN, WANT TO BELONG (NEXT 35%)
LATE MAJORITY – RESISTANT, BUT COME ALONG
WHEN EVERYONE IS DOING IT (NEXT 35%)
LAGGARDS – WILL NOT PARTICIPATE (LAST 15%)
Diffusion of Innovation – Everett Rogers
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TO ACHIEVE
ENVIRONMENTAL
BEHAVIOR CHANGE
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9
U.N. EARTH SUMMIT
U.S. CITIZENS
AS 5% OF THE
PLANET’S POPULATION CONSUME
25% OF ITS RESOURCES
“THE GREATEST CAUSE OF THE
DETERIORATION
OF THE GLOBAL ECOSYSTEM IS THE
WASTE UP TO 75%
THROUGH INEFFICIENCY AND
UNSUSTAINABLE
AND
PATTERNS OF CONSUMPTION AND
LACK OF AWARENESS.
PRODUCTION OF INDUSTRIALIZED
COUNTRIES.” (1992)
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SOCIAL MARKETING RESEARCH
REVEALED
SOCIAL CHANGE
DESIGN CHALLENGE…
FOUR BARRIERS TO ACTION:
CREATE A SCALABLE STRATEGY
TRANSFORM BARRIERS
AND CHANGE BEHAVIOR.
WHICH CAN
1. WHERE DO I START?
2. WHICH ARE THE IMPORTANT ACTIONS?
3. HOW DO I TAKE THE ACTIONS?
4.  WILL IT MAKE
A DIFFERENCE?
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VISION…
TO EMPOWER U.S.
CITIZENS TO ADOPT
ENVIRONMENTALLY
SUSTAINABLE LIFESTYLE
PRACTICES
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GREEN LIVING PROGRAM
TOPICS – GARBAGE, WATER, ENERGY, TRANSPORTATION,
PURCHASING, EMPOWERMENT
ACTIONS – TOPICS DIVIDED INTO USER-FRIENDLY ACTIONS IN
RECIPE FORMAT
PEER SUPPORT – 5 TO 8 HOUSEHOLDS (ECOTEAMS)
MEETINGS – SELF-DIRECTED & SCRIPTED GUIDES
COACH – TRAINED BY PROGRAM MANAGER
PROGRAM MANAGER – TRAINED BY EMPOWERMENT
INSTITUTE
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THE ECOTEAM EXPERIENCE:
ENVIRONMENTAL BEHAVIOR CHANGE PLUS…
1.  STRONG SOCIAL BONDS AND TRUST BETWEEN TEAM
MEMBERS
2.  DEVELOPMENT OF LEADERSHIP COMPETENCIES
INCLUDING:
– 
TEAM VISIONING SKILLS
– 
GROUP PROCESS SKILLS
– 
ACCOUNTABILITY SKILLS
– 
COOPERATION SKILLS
– 
COACHING SKILLS
3.  ALTRUISTIC BEHAVIOR
4.  HIGH PERFORMANCE ETHIC
5.  COLLECTIVE PROBLEM SOLVING AND TEAM WORK 27
BEHAVIOR CHANGE RESULTS
IN U.S. 20,000 PEOPLE ACHIEVED THE FOLLOWING
ANNUALIZED REDUCTIONS
40% -- SOLID WASTE
32% -- WATER
12% -- ENERGY
8% -- VEHICLE MILES TRAVELED
15% -- CO2 EMISSIONS (Internationally reduced 1
billion pounds)
$255 -- FINANCIAL SAVINGS
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DIFFUSION STRATEGY
LONG-TERM CHANGE"
NEIGHBORHOOD DELIVERY PLATFORM
KEY FINDINGS:
LONG-TERM BEHAVIOR CHANGE
SUSTAINED.
53% TRANSFERRED LEARNING TO
WORKPLACE
“UNSURPASSED IN CHANGING
BEHAVIOR.”
NEIGHBOR TO NEIGHBOR SELLING POINTS:
1. ENVIRONMENTAL IMPROVEMENT FOR
CHILDREN
2. GET TO KNOW NEIGHBORS
3. BUILD MORE LIVABLE NEIGHBORHOOD
7 LONGITUDINAL STUDIES:
3rd PARTY MARKET RESEARCH FIRM
TWO YEAR ACADEMIC STUDY BY LEIDEN UNIVERSITY
SAMPLE: PROGRAM PARTICIPANTS IN 5 CITIES
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ACHIEVED 25% PARTICIPATION
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PARTNER DIFFUSION
PARTNER DIFFUSION
“THE GREEN LIVING PROGRAM IS SKILLFULLY
“THE GREEN LIVING PROGRAM IS A HIGHLY
EFFECTIVE NEW TOOL FOR ENVIRONMENTAL
PROTECTION. WE SEE IT AS A SIGNIFICANT OPPORTUNITY TO
DESIGNED TO BE ATTRACTIVE TO INDIVIDUALS,
BUSINESSES AND LOCAL GOVERNMENTS. IT HAS
DEMONSTRATED RESULTS. IN OUR WORK WITH
COMMUNITIES ACROSS AMERICA THIS IS EXACTLY THE TOOL
FOR WHICH WE WERE SEARCHING.” WE ARE HAPPY TO PARTNER
WITH YOU IN ITʼS DISSEMINATION.” ""
MOLLY OLSON, EXECUTIVE DIRECTOR
PRESIDENT’S COUNCIL ON
SUSTAINABLE DEVELOPMENT
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ACHIEVE CITIZEN
BEHAVIOR CHANGE WHICH HAS
BEEN ONE OF OUR MOST DIFFICULT CHALLENGES
IN ADVANCING
ENVIRONMENTAL PROTECTION.”
LANG MARSH, DIRECTOR
OREGON DEPARTMENT OF
ENVIRONMENTAL QUALITY
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TOWARDS THE TIPPING POINT
SOCIAL TRANSFORMATION
GOVERNANCE - FROM CITY AND CITIZEN AS
COMMUNITY – ACHIEVED FULL DIFFUSION ON NUMEROUS
ADVERSARIES TO PARTNERS
NATIONAL – PROGRAM ADOPTED IN 25 US CITIES AND AT
NEIGHBORHOOD LEVEL IN HUNDREDS MORE
NATURAL RESOURCES - FROM WASTEFUL USE
BLOCKS AND MANY NEIGHBORHOODS
INTERNATIONAL – DIFFUSED TO 21 COUNTRIES WITH OVER A
OF NATURAL RESOURCES TO MORE ENVIRONMENTALLY
SUSTAINABLE LIFESTYLES
POLICY INITIATIVES – EMPOWERED NATIONAL GOVERNMENTS
COMMUNITY - FROM RESIDENTIAL ISOLATION AND
MILLION PEOPLE IN SEVERAL HUNDRED CITIES
AND CITIES TO ENACT INNOVATIVE SUSTAINABILITY POLICY
INITIATIVES AND UTILIZE SOCIAL TECHNOLOGY
MEDIA – IDEAS SPREAD TO MILLIONS OF PEOPLE. INCLUDING NY
TIMES, CHICAGO TRIBUNE, BOSTON GLOBE, CHRISTIAN SCIENCE
MONITOR, FAMILY CIRCLE AND INTERNATIONAL MEDIA
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ALIENATION TO LIVABLE NEIGHBORHOODS
CITIZENSHIP - FROM ENTITLEMENT AND CRITIC TO
EMPOWERED PARTICIPANT IN SOCIAL CHANGE
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THE FACTS
AMERICA EMITS 20% OF PLANET’S
TOTAL CARBON.
HOUSEHOLDS EMIT 50% OF U.S. TOTAL.
Social Change 2.0
meets global warming
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THE FACTS
THE FACTS
THE RESIDENTIAL
SECTOR
REPRESENTS 50% TO 90% OF A
COMMUNITY’S CARBON FOOTPRINT.
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U.S. HOUSEHOLDS LOWERING THEIR CARBON
FOOTPRINT AND SCALING COMMUNITY AND
NATIONWIDE IS KEY LEVERAGE POINT FOR
CHANGE IN AMERICA AND WORLDWIDE.
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BRINGING IT HOME
ENGAGE U.S. HOUSEHOLDS
LOW CARBON DIET: A 30 DAY PROGRAM TO
LOSE 5,000 POUNDS
PORTLAND PILOT
AVERAGED
PROGRAM
22% OR 6,700 POUNDS CO2
REDUCTION
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PROGRAM
PROGRAM
ENABLES INDIVIDUALS TO REDUCE
HOUSEHOLD CARBON FOOTPRINT
AND HELP OTHERS IN THEIR COMMUNITY
AND WORKPLACE DO THE SAME.
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24 ACTIONS DIVIDED INTO 3 SECTIONS:
COOL LIFESTYLE PRACTICES
COOL HOUSEHOLD SYSTEMS
HELPING OTHERS LOSE UNWANTED
POUNDS
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PROCESS
PROCESS
Meeting 1
TEAM BUILDING
CALCULATE CO2 FOOTPRINT
Meeting 2
COOL LIFESTYLE PRACTICES
ON PROGRAM CALCULATOR
CHOOSE ACTIONS TO REDUCE BY
A MINIMUM OF
5,000 POUNDS. YOU CAN EVEN TAKE AN ACTION
TO BECOME CARBON NEUTRAL.
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Meeting 3
COOL HOUSEHOLD SYSTEMS
Meeting 4
HELPING OTHERS LOSE
UNWANTED POUNDS
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WEAR IT AGAIN, SAM
WASHING AND DRYING CLOTHES EFFICIENTLY
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PARTICIPANT FEEDBACK
"FINALLY… THERE’S THE LOW CARBON DIET.
Empowering a movement …
THE PROGRAM IS INTELLIGENTLY AND
IMAGINATIVELY BUILT TO BE USERFRIENDLY, EASY AND FUN!! I MADE NEW
FRIENDS, AND WAS ENCOURAGED THAT
OTHERS FEEL AS PASSIONATELY ABOUT
SAFEGUARDING OUR PLANET AS I DO. I WAS
SUPPORTED BY MY TEAM IN TAKING
SIGNIFICANT ACTIONS THAT HAVE MADE MY
HOUSEHOLD CARBON-NEUTRAL. AMAZING!!
NOW I’M WORKING WITH MY TEAM TO BRING
THE PROGRAM TO MY COMMUNITY, AND AM
FINALLY FEELING A SENSE
OF HOPE FOR
OUR FUTURE AND THE FUTURE OF OUR
EARTH.”
PATTY GOODWIN
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COOL COMMUNITY
ORGANIZATIONAL CHART
TIPPING POINT STRATEGY
EMPOWER EARLY ADOPTER
COMMUNITIES TO SET AND ACHIEVE
MEASURABLE CARBON REDUCTION
GOAL.
DRIVE CHANGE THROUGH…
LOW CARBON DIET PROGRAM AND
SOCIAL CHANGE 2.0 METHODOLOGY
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COOL COMMUNITY
COOL COMMUNITY CORPS
SCALING STRATEGY
POPULATION OF MUNICIPALITY OR REGION – 100,000
2.5 PEOPLE PER HOUSEHOLD – 40,000
HOUSEHOLDS
ENGAGE COLLEGE AND HIGH SCHOOL
STUDENTS TO HELP ORGANIZE COOL
MAXIMUM PARTICIPATION – 85% OR 34,000
COMMUNITY CAMPAIGNS
EIGHT HOUSEHOLDS PER ECOTEAM – 4,250
ECOTEAMS
PROVIDE CAPACITY BUILDING TRAINING
TO ACCOMPLISH GOAL REQUIRES 85 LOCAL
CAMPAIGN PARTNERS EACH COMMITTING TO FORM
PARTNER WITH UNIVERSITY AND YOUTH
ORGANIZATIONS
50 ECOTEAMS OVER THREE YEARS.
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COOL COMMUNITY CORPS
COOL CORPORATE CITIZEN
THE CORPS PROVIDES STUDENTS THE OPPORTUNITY TO
BUILD AND HONE VALUABLE TRANSFORMATIVE
CHANGE LEADERSHIP, EMPOWERMENT AND SOCIAL
CHANGE 2.0 COMMUNITY ORGANIZING SKILLS.
CAN BE PART OF A SERVICE-LEARNING PROGRAM OR
AS STUDENT DRIVEN VOLUNTARY EFFORT.
ALLOWS SCHOOLS AND STUDENTS TO BE ON THE
CUTTING EDGE TO HELP ABATE CLIMATE CHANGE.
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ENGAGE CORPORATIONS TO ORGANIZE
COOL COMMUNITY CAMPAIGNS
• 
COMPANY REDUCES CARBON FOOTPRINT
• 
ENCOURAGES EMPLOYEES TO DO THE SAME
• 
EMPLOYEES THROUGH VOLUNTEER PROGRAM
IMPLEMENT COOL COMMUNITY CAMPAIGN
• 
PILOTED WITH NIKE, SEVENTH GENERATION
AND GREEN MT. COFFEE ROASTERS
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MEASUREMENT AND FEEDBACK
GLOBAL WARMING CAFE
ENGAGE PEOPLE EMOTIONALLY THROUGH
WORLD CAFÉ CONVERSATION PROCESS
EXPLORING FEARS AND HOPES.
PRESENT LOW CARBON DIET SLIDE SHOW TO
BUILD CASE FOR AN EFFECTIVE GRASSROOTS
RESPONSE TO GLOBAL WARMING.
INVITE PARTICIPANTS TO JOIN
LOW CARBON
DIET ECOTEAM
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EMPOWERMENT INSTITUTE
RESOURCES"
WEBSITE
CALCULATOR AND OUTREACH TOOLS
COOL COMMUNITY TELE-TRAININGS
BASIC LEADERSHIP TRAINING
SOCIAL CHANGE 2.0
COMMUNITY OF PRACTICE
COOL COMMUNITY CAPACITY BUILDING
TRAINING AND COACHING TO SCALE A CAMPAIGN
63
COOL COMMUNITY ACTIVITIES"
LOW CARBON DIET PROVIDED BY AL GORE TO
1,000 SLIDE SHOW PRESENTORS SEEDING
CAMPAIGNS
OVER 300 COOL COMMUNITY CAMPAIGNS AND
PARTNERSHIP WITH ICLEI
13 CAMPAIGNS GOING TO SCALE
DAVIS, CA USING COOL COMMUNITY TO GO
CARBON NEUTRAL
MASS SCALING COOL COMMUNITIES STATEWIDE
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COOL DAVIS
COMMUNITY SCALING PROTOTYPE"
75% PARTICIPATION IN 3 YEARS, 25% CO2
REDUCTION PER HOUSEHOLD
50% CARBON FOOTPRINT REDUCTION 2013
CITY CARBON NEUTRAL – 2050
CARBON NEUTRAL PLAN BUILT AROUND
COOL COMMUNITY CITIZEN ENGAGEMENT
COOL MASS
STATE SCALING PROTOTYPE"
11 COMMUNITIES
25% CO2 REDUCTION PER HOUSEHOLD
25% TO 85% PARTICIPATION OF
HOUSEHOLDS IN 3 YEARS
PROVIDING CAPACITY BUILDING
PROVIDING CAPACITY BUILDING
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COOL MASS COMMUNITIES
MASSACHUSETTS
RESIDENTIAL CO2 FOOTPRINT
1.  BELMONT
2.  BOSTON
3.  BRAINTREE
4.  BROOKLINE
5.  DEDHAM
6.  HINGHAM
7.  HULL
8.  MILTON
9.  NEWTON
10.  NEW BEDFORD
11.  WINCHESTER
Total Population: 955,000 people
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Emission
Type
Residential
CO2
Residential
Heating
14.94 mmt
Transportation
16.7 mmt
Electricity
8.365 mmt
Total
40.005 mmt
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CAN IT BE DONE?
CO2 REDUCTION TARGET:
12 MILLION TONS
12
m
ill
io
n
2007: 89 mil tons
ALREADY DONE THIS.
to
ns
32 Communities
1,000 Households
1990: 85 mil tons
25% Average
Household CO2
Reduction
2020: 76 mil tons
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“AGAIN AND AGAIN IN HISTORY SOME PEOPLE
WAKE UP. THEY HAVE NO GROUND"
IN THE CROWD AND THEY MOVE TO BROADER,
" "
"
"
"
" DEEPER LAWS. "
THEY CARRY STRANGE CUSTOMS WITH THEM
AND DEMAND ROOM FOR BOLD AND AUDACIOUS
ACTION. THE FUTURE SPEAKS RUTHLESSLY
Assumes 15,000 Pounds C02 Per Household
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THROUGH THEM. THEY
CHANGE THE
WORLD.” RAINER MARIA RILKE"
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EMPOWERMENT INSTITUTE
www.empowermentinstitute.net/lcd
www.socialchange2.com
[email protected]
Copyright: David Gershon, 2010
Photos: Courtesy of Kevin Kelley, NASA, Alan Carey, Sonya Shoptaugh
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