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Viral Advertising A 1.1.15 Viral Advertising A new form of advertising direct to your PChumorous or risque If you like the content of the ad you are likely to send it to a friend It then becomes a form of “word of mouth” advert. Personal recommendation of the product Viral Advertising Viral advertising crosses international boundaries in milliseconds. Viral Advertising They apply and subvert concepts of genre, mess with our preconceptions of institutional values. They involve the audience in the production, distribution, consumption and promotion of advertising Viral Advertising It is a way into our world without having to pay transmission costs. Send a message without having to pay the messenger. Viral Advertising The adverts are often denied by the companies whose products are being advertised. This in turn makes the type of advertising more attractive to an audience – sub viral advertising Viral Advertising Some useful web sites: Boreme.com iFilm.com Eatmail.tv These will also offer useful links to examples Viral Advertising Example