Download Lesson 4 "Analyzing Influences on Health"

Lesson 4
Analyzing Influences on
Health
Objectives
• Students will be able to:
– (1) Discuss steps to follow to analyze
influences on health.
– (2) Explain why it is important to be media
literate.
– (3) Identify questions to ask when evaluating
ads.
– (4) Identify ten appeals used in
advertisements.
Influences on Health
• Identify People and things that might influence
you
– Media: The various forms of mass communication.
– Advertisement: A paid announcement about a product
of service.
– Commercial: An advertisement on television or radio.
– Technology: In media, takes the form of using hightech equipment to communicate information.
– Culture: The arts, beliefs, and customs that make up
a way of life for a group of people at a certain time.
How to Analyze Influences on
Health
• Evaluate how the influence might affect
your health behaviors and decisions.
– Media Literacy: The skill of being able to
recognize and evaluate the influence of
messages in media
How to Analyze Influences on
Health
• Choose positive influences on health.
• Protect yourself from negative influences
on health.
– Discussion: Do music, movies and other
media really influence the way we think about
or do things?
Advertisements
• A form of selling products
• How to Evaluated Advertisements
– Ads are designed to influence people
• Some ads are designed to trigger certain emotions
• Placement of ads
• Famous people/personalities in ads
Advertising Appeals
• 1) Brand Loyalty Appeal
– An advertising technique that tries to convince a person that one
brand is better than all of the rest.
• 2) False Image Appeal
– "If you buy this product, you will look like this"
• 3) Bandwagon Appeal
– Everybody's doing it; everybody's buying it
• 4) Humor Appeal
– Use of humor or funny scenes to sell product or services.
• 5) Glittering Generality Appeal
– Emotionally appealing; associated with high valued concepts or
beliefs without supporting information or reason
Advertising Appeals (continued)
• 6) Scientific Evidence Appeal
– The use of statistics or statistical evidence to advertise a
product.
• 7) Progress Appeal
– Latest and Greatest
• 8) Reward Appeal
– If you buy this product you will receive this (popular on cereal
boxes)
• 9) Sex Appeal
– The use of attactive individuals to advertise a product.
• 10) Testimonial Appeal
– Use of celebrities to advertise and sell products.
Commercials
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Commercial 1
Commercial 2
Commercial 3
Commercial 4
Commercial 5
Commercial 6
Commercial 7
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Commercial 8
Commercial 9
Commercial 10
Commercial 11
Commercial 12
Commercial 13
Commercial 14