Download Questions for Analysing Advertisements

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Advertising to children wikipedia , lookup

Targeted advertising wikipedia , lookup

Radio advertisement wikipedia , lookup

Racial stereotyping in advertising wikipedia , lookup

Background music wikipedia , lookup

Advertising campaign wikipedia , lookup

False advertising wikipedia , lookup

Questions for Analysing Advertisements
To whom (which target audience) is the advertisement trying to sell the
product? Describe the target audience (age, gender, culture, lifestyle).
Does this ad appeal to your emotions? If so, which emotion(s)?
Look beyond any emotional appeal to find out what the ad really says (or
doesn’t say) about the product or service. Do you detect any exaggeration or
suspicious promises? If so, describe the “hidden message.”
What is the intended use(s) of the product? Does the advertiser point out
special features of the product that distract for the intended use? If so,
explain the distractions.
Are there any signs or symbols in the ad? If so, what are they trying to tell
What advertising techniques are being used to sell the product (see glossary
of terms)? Explain how each technique is being used.