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ADVERTISING TECHNIQUES: PERSUASIVE APPEALS IN ADVERTISEMENTS + “The Rule of Three” THE RULE OF THREE Advertisements must have: • A picture • A slogan/words • Logo/contact information THE RULE OF THREE Picture--(human with fish head Slogan: “Stop Climate Change Before It Changes You.” Logo: WWF (Panda) THEY NEED TO HAVE A PERSUASIVE APPEAL APPEALS BY ASSOCIATION: TESTIMONY Usually someone famous recommending a product or a valued customer. APPEALS BY ASSOCIATION: PLAIN FOLKS APPEAL EMOTIONAL APPEAL: HUMOR Ads that make you laugh so they can catch your attention. EMOTIONAL APPEAL: FEAR Using fear to solve something or influence you into buying a product. EMOTIONAL APPEAL: FEAR EMOTIONAL APPEAL: VANITY Appealing to people’s desire to want material items (cars, money, etc.) APPEAL TO VALUES/MORALS LOADED LANGUAGE — WORD CHOICE Using strong words to make you feel like the product is amazing ASSIGNMENT Complete the Brainstorming Sheet Then, create your own advertisement using Microsoft publisher/Word or on a piece of paper. You must have “The Rule of Three” as well as one persuasive appeal.