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Propaganda Techniques Jumping on the Bandwagon An appeal to act a certain way because everyone else is . Examples: All of the younger generation is voting for Obama Boy Scouts is the fastest growing organization in the country—Get in the action and join today. Ego Tripping Buying this product will make you more… Generalizations Often comparative statements and general language. Glittering Generalities Language and visual images draw the viewer’s attention. Often bright colors and splash words. Name Calling Assigning a negative label without any evidence. Examples Democrats are such big spenders Mark is such a loser; stay away from him Testimonials An appeal which uses the recommendation of a famous or respected person. Nikon “CoolPix” cameras Move to California Jenny Craig Emotional Appeals Used to arouse emotional reactions. Examples The humane society tells a moving story about abuse of pets in order to raise money for their shelter. Seeing and hearing about poverty stricken children with no shoes or clothes. Slogans Easily fit into jingles $5 1-800-SAFEAUTO I’m Luvin it 2 all beef patties Meow http://meowmix.com/tv-spot.html Plain Folk Utilizes the ordinary person to sell the product vs. the famous False Comparison Comparing unlike things Examples Since you are so good at baseball, you’ll be excellent at soccer. There is no way I will eat at a fast food restaurant. I got sick from McDonald’s. Stacking the Deck To give only one side of the story. Examples Michael Jackson is a great person; just look how successful his music is. Bill left his family for no reason; he didn’t even let them know where he was. Loaded Words Using words which carry either positive or negative connotations. Micro-manager Liberal Example Lisa: from The Simpsons “A rose by any other name smells as sweet.” Bart:”Not if you call them ‘Stench Blossoms.’” Snob Appeal Rich people do it… “You can never be too rich or too thin.”