Download Propaganda Techniques

Propaganda Techniques
Jumping on the Bandwagon
An appeal to act a certain way because
everyone else is .
 Examples:

 All
of the younger generation is voting for
Obama
 Boy Scouts is the fastest growing organization
in the country—Get in the action and join
today.
Ego Tripping

Buying this product will make you more…
Generalizations

Often comparative statements and general
language.
Glittering Generalities
Language and visual images draw the
viewer’s attention.
 Often bright colors and splash words.

Name Calling
Assigning a negative label without any
evidence.
 Examples

 Democrats
are such big spenders
 Mark is such a loser; stay away from him
Testimonials

An appeal which uses the
recommendation of a famous or respected
person.
 Nikon
“CoolPix” cameras
 Move to California
 Jenny Craig
Emotional Appeals
Used to arouse emotional reactions.
 Examples

 The
humane society tells a moving story
about abuse of pets in order to raise money
for their shelter.
 Seeing and hearing about poverty stricken
children with no shoes or clothes.
Slogans

Easily fit into jingles
 $5
 1-800-SAFEAUTO
 I’m
Luvin it
 2 all beef patties
 Meow
http://meowmix.com/tv-spot.html
Plain Folk

Utilizes the ordinary person to sell the
product vs. the famous
False Comparison
Comparing unlike things
 Examples

 Since
you are so good at baseball, you’ll be
excellent at soccer.
 There is no way I will eat at a fast food
restaurant. I got sick from McDonald’s.
Stacking the Deck
To give only one side of the story.
 Examples

 Michael
Jackson is a great person; just look
how successful his music is.
 Bill left his family for no reason; he didn’t
even let them know where he was.
Loaded Words

Using words which carry either positive or
negative connotations.
 Micro-manager
 Liberal
 Example
 Lisa:
from The Simpsons
“A rose by any other name smells as sweet.”
 Bart:”Not if you call them ‘Stench Blossoms.’”
Snob Appeal
Rich people do it…
 “You can never be too rich or too thin.”
