Download Reading PSSA

Reading PSSA
Arthur Kemp
Period 1
Hasty Generalizations
Jumping to the
easiest,quickest,most
obvious conclusion
without enough
examples to support it.
Propaganda
Systematic effort to
spread opinions or
beliefs.
Red Herring
Technique used to mislead audience
Appeal to Fear
A fallacy in which a person attempts to
create support of his or her idea by
increasing fear or prejudice toward a
competitor.
False cause
Committed when an argument mistakenly
attempts to establish a casual connection.
Bandwagon
Since it may be popular customers already
thinks its good.
Prefixes:
Re-again
Un-not
Mis-bad,badly
De-down, away
Dis-away
Suffixes:
Able-can do
Ous-full of
Ment
Ness
Full
Additional Terms
Snob Appeal: This is a reverse of the Bandwagon
Appeal. Its message suggests: "Buying our
product will make you better than everyone else-especially since other people can't afford it."
Symbols: A sign, emblem, token, etc. which
represents something. As in other literary forms, a
symbol in advertising is a quick way to get a
message across: The "Jolly Green Giant" suggests
the vigor his vegetables give. The flag is a symbol
of our country.
Eye Appeal: A photograph or drawing shows how
Additional Terms
pun: a humorous use of a word where it can have
different meanings; a play on words with almost
the same meaning.
exaggeration: to stretch the truth, make
something seem better or worse that it really is.
Hyperbole, a exaggerated ridiculous comparison
for effect, can also be used.
sarcasm: bitter, cutting remarks intended to hurt
someone's feelings
denotation: the exact, literal dictionary definition
of a word.