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Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout central Ohio. Both website and e-commerce advertising opportunities compliment print campaigns allowing more reach and consistency with central Ohio consumers. TheBag.com • Social Networking – Where Central Ohio Consumers connect • What to buy and where to buy it in central Ohio • 18,000 unique users each month • 70,000+ page views each month Listings Listings • Coupons or offers on TheBag.com Printable Viewable Link to website Forward to friends • Targeted and qualified leads generated • $50 advertisers/$100 nonadvertisers • Listings stay up for a year, no limit to amount Coupon Banner advertising • Choose: Leaderboard - Ad position - Time period - Amount of impressions - How many people see your ads • Average response rate is 3-4 times above the national average (.08 compared to .02) • Targeted audience of central Ohio consumers • Rotation frequency determined by the number of impressions purchased Tower Circular Banner advertising • Maximum purchase of 60,000 impressions per month • Top leaderboard: $20 cpm • Tower: $18 cpm • Text links: $5 cpm • Circular program: see account executive for details $20 cpm $18 cpm Circular Rich media advertising • • • • • Highly invasive Original and creative Customizable Viewed by unique visitors only $35 cpm plus production (advertiser owns production file) Road block • • • Effective marketing strategy to “sponsor” or “brand” pages of a website. Online users cannot help but view your message Cost $36 CPM E-mail Marketing E-mail marketing is the proactive approach to advertising and is considered the “direct to customer” in the digital world. E-mail marketing is an intrusive, yet highly effective form of marketing an advertiser’s brand and product to individuals who have requested such information. Weekly e-mail blast • • • • • TheBag.com’s weekly e-mail blast Sent to 69,000+ e-mail subscribers Sent every Monday Averages 9-10.5% open rate “E-mail marketing is considered the most effective form of digital marketing, second only to search marketing” — Yahoo data Sponsorship opportunity • • • • • • Exclusive feature offer 470 x 220 pixel banner 2 listings Tip of the week Leaderboard on TheBag.com for one week (5,000 impressions) $500 per blast Key demographics Ohio Median age E-Bag 38.03 35.90 9% 22% Median HH Income $46,315 $58,806 Median Home Value $118,838 $164,482 Bachelor graduate January 1, 2008 Ask for e-bag penetration by zip code Custom E-mail Blasts • Custom created e-mail file (html) • Target by: Gender Lifestyle Geography Interests • Minimum 5,000 blasts • $100 CPM, production included Custom E-mail blasts • • • • • Maps Links Coupons Polls News • • • • • Logos Graphics Survey’s Contests More!