Download bookeen

Study Case: B00KEEN
latoun_a
genete_a
toonah_y
robalo_a
chaina_a
Introduction

Oral defense purpose

New targets

Be unique
Marketing of the product or Improve the
product image BOOKEEN “e-Bookeen”?

Product marketing of
the company?
Change consumers’ perception
of the product.

Market's visual representation

Now
Market's visual representation

After
Marketing of the product or Improve the
product image BOOKEEN “e-Bookeen”?

Advertising
 Television
 Radio
 Internet
…
Bookeen advertising

Television
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Fr. 2
1000-12200
1000-12200
1000-12200
1000-12200
1000-12200
500-9600
500-9600
Fr. 3
300-11800
300-11800
300-11800
300-11800
300-11800
200-11600
200-11600
Fr. 5
70-1750
70-1750
70-1750
70-1750
70-1750
70-2680
70-2680
French television channels prices (€)
Annual price:
Fr.2: 292.800 €
• Fr.5: 124.800 €
•
Bookeen advertising

Internet
Click
1 click = 1 cent
Ad display
1000 displays = 20 cent
300 €uro / month:
 500 clicks
 25.000 displays
A product that offers more services to
consumers

New B00KEEN applications
A product that offers more services to
consumers
Bookstore
 Dictionnary plugin
 Magazines subscription
 Comment a book
 Free download of books’ summaries
…

Publishers do not play
the game yet 

Too few books have their
digitized versions

New target: Mangas’ readers

Project: New technology for
◦ Schools
◦ Kindergarten
Can Read Only…. Could do Better
Can Read Only… Could do Better
txt
 pdf

Can Read Only…., Could do Better
txt
 pdf
 doc/docx
 ppt/pptx
 odt

Conclusion

Add new features

More advertising

Make new parternships