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Year 10
Advertising and
Marketing
What is Marketing...
Marketing is used to promote, advertise and sell products. When textiles
products are ready to be marketed they are normally taken to a distribution
centre. From here they can be sent to the other four areas shown in the
chart below.
INTERNET
COMPANIES
(E-RETAILERS)
SHOPS
(RETAIL OUTLETS)
DISTRIBUTION
CENTRE
WHOLESALERS
CATALOGUES
(MAIL ORDER)
What is Advertising...
CREATING
PRODUCT
AWARENESS
LAUNCH NEW
PRODUCTS
ADVERTISING
PROMOTE MORE UP
TO DATE OR BETTER
PRODUCT
INFLUENCES OUR
PURCHASING
OPTIONS
The interior of fashion retailers is a vitally important area
for advertising. As advertising can be very expensive, this
is a fantastic opportunity to promote the brand/company
free of charge. Swing tickets, packaging, instore
decoration and point-of-sale
Advertising can be
done through
several types of
media. These
include; television,
radio, magazines,
leaflets, the
internet, logos on
packaging and
clothing.
Why is packaging used...
PRIMARY PACKAGING This
is what the actual product is
sold in. It can include
materials such as plastic,
boxes, wrappings and can be
more than one layer.
SECONDARY PACKAGING
This is used for
transportation. It can include
materials which not only
make transportation easier
but protect the quality of the
articles.
P
A
C
K
A
G
I
N
G
PROTECTS THE
QUALITY OF THE
PRODUCT
ADVERTISES THE
PRODUCT
SHOWS ANY
RELEVANT
INFORMATION
Types of Labelling...
FIBRE CONTENT listed in
order with the largest
amount first.
COUNTRY OF ORIGIN where
the item was manufactured.
AFTERCARE INSTRUCTIONS OR
WASHCARE these must be
attached accordingly to
product.
CHEMICAL NAMES must use
the correct material names.
LABELS in
clothing are
controlled by
legislation and
can include:
SAFETY ADVICE LABELLING could
be regarding choking hazards for
young children, or to keep products
away from naked flames.
DETAILS OF ITEM This could
include the size, style of
garment, colours used in
manufacture.
BRITISH STANDARD
NUMBERS This shows any
necessary standard
numbers for product.
Consumer Protection...
TEXTILE PRODUCTS
Fabrics must have
attached, a fibre
content label by.
This is necessary by
law and must be
listed in descending
order.
TRADE DESCRIPTIONS ACT
Make only honest claims about
product, otherwise it is illegal.
KEY REGULATIONS
OF TEXTILES
PRODUCTS
E-COMMERCE (internet shopping)
The consumer has the same rights when
buying via the internet/mobile
phone/catalogue, or in store anywhere in the
UK or EU.
WEIGHTS AND
MEASURES ACT Illegal to sell any
item that weighs
or measures less
than what the
label indicates.
SALE OF GOODS ACT
Description must match the
product and be of an above
average quality.
Flammability
UPHOLSTERED FURNITURE
– MUST show a SAFETY
LABEL. Should show
warning about naked
flames and include the
word ‘RESISTANT’.
SAFETY AND
WARNING
LABELLING
REMEMBER – PRODUCTS MUST MEET
BRITISH STANDARDS FOR LOW
FLAMMABILITY IF THEY ARE TO HAVE
WARNING/SAFETY LABELLING.
BABY ITEMS &
CHILDREN’S
NIGHTWEAR (under 13
years of age) - This
MUST carry WARNING
SYMBOL. Also must be
manufactured from
low flammability
fabrics.
The following information can also
sometimes be found on labelling...
Labelling is found on most articles of
clothing and accessories. These can be
categorised by three variations, as
follows:
• PERMANENT-these are actually sewn
onto the item
• SWING LABEL-normally made from
plastic or cardboard. Attached to
product and includes; price, style
number, size, name of retailer
• STICKER/GUMMED-adhesive sticker
with the same information as the swing
label but stuck onto the outside of
packaging