Download Marketing

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Ambush marketing wikipedia , lookup

Shopping wikipedia , lookup

Market analysis wikipedia , lookup

Price discrimination wikipedia , lookup

Bayesian inference in marketing wikipedia , lookup

Planned obsolescence wikipedia , lookup

Marketing communications wikipedia , lookup

Service parts pricing wikipedia , lookup

Dumping (pricing policy) wikipedia , lookup

Multi-level marketing wikipedia , lookup

Marketing research wikipedia , lookup

Consumer behaviour wikipedia , lookup

Digital marketing wikipedia , lookup

Market segmentation wikipedia , lookup

Perfect competition wikipedia , lookup

Grey market wikipedia , lookup

Retail wikipedia , lookup

Viral marketing wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Product placement wikipedia , lookup

Marketing plan wikipedia , lookup

First-mover advantage wikipedia , lookup

Food marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Product lifecycle wikipedia , lookup

Street marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Market penetration wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Supermarket wikipedia , lookup

Pricing strategies wikipedia , lookup

Target audience wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Predictive engineering analytics wikipedia , lookup

Marketing wikipedia , lookup

Multicultural marketing wikipedia , lookup

Neuromarketing wikipedia , lookup

Segmenting-targeting-positioning wikipedia , lookup

Green marketing wikipedia , lookup

Target market wikipedia , lookup

Advertising campaign wikipedia , lookup

Sensory branding wikipedia , lookup

Global marketing wikipedia , lookup

Marketing strategy wikipedia , lookup

Marketing channel wikipedia , lookup

Product planning wikipedia , lookup

Marketing is the creation of long-term demand, while sales is the execution of marketing
strategies. Marketing is buying the land, choosing what crop to grow, planting the crop,
fertilizing it, and them deciding when to harvest. Sales is harvesting the crop. Salespeople in
general don’t think strategically about the business
Marketing is the process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objective
Marketers have to
 Identify or anticipate a consumer need
 Develop a product or service that meets that need better than any competing products or
 Persuade target customers to try the product or service
 And in the long term, modify it to satisfy changes in consumer needs or market conditions.
Marketers can design particular features, attractive packaging, and effective advertising, that will
influence consumers` wants. Marketing thus combines market research, new product
development, distribution, advertising, promotion, product improvement, and so on.
Necessary marketing vocabulary
Distribution channel – all the companies or individuals involved in moving a particular good or
service from the producer to the consumer
To launch a product – to introduce a new product onto the market
Market opportunities – possibilities of filling unsatisfied needs in sectors in which a company
can profitable produce goods or service
Market research – collecting, analyzing and reporting data relevant to a specific marketing
Market segmentation – dividing market into distinct groups of buyers who have different
requirements or buying habits
Packaging – Wrappers and containers in which products are sold
Points of sale – places where product is sold
Product concept – idea for a new product, which is tested with target consumers before the
actual product is developed
Product features – attributes or characteristics of a product: quality, price, reliability, etc.
Sales representative – someone who contacts existing and potential customers, and tries to
persuade them to buy goods or services