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Marketing
Careers in Marketing
Marketing and Business LAP 1
Marketing Careers Vocab
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Market Researcher – determines and analyzes
consumer buying behavior through research.
Non-Profit Organization – a charity or service
organization that does not seek to make a profit
Retailer – A merchant who sells goods directly to a
consumer.
Product Manager – determines and implements
techniques for marketing specific products; may
perform all outbound marketing activities.
Marketing and Business LAP 1
Marketing Careers Vocab
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Online Retail (E-Tail) – sell merchandise on the
Internet and through other electronic means
Wholesaler – sells products generally in large
quantities to retailers
Marketing Consultant – offers assistance to
businesses for boosting sales, perfecting customer
service, licensing products, etc.
New Product Planner – studies market research and
determines how to best place a new product or
service into the market
Marketing and Business LAP 1
Marketing Careers Vocab
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Systems Analyst – provides guidance to managers
faced with marketing problems
Distribution Manager – plans and directs all aspects
of the distribution of goods
Direct Response Marketer – solicits consumer
response to advertising and markets to the consumer
based on this contact
Media Buyer – buys media space and assists with
advertising campaigns
Marketing and Business LAP 1
Marketing Careers Vocab
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Account Executive – sales representative; given to
higher level sales staff
Public Relations Specialist – plans and distributes
information about a business to promote a positive
image of the company
International Marketer – promotes the company’s
product to clients in foreign countries
Search Engine Marketing – manages a company’s
Web presence and ratings on search engines
Marketing and Business LAP 1
Marketing Careers Vocab
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Brand Manager – plans and directs marketing of
specific brands within a company
Marketing Communications Manager – produces,
implements, and manages communications programs
to publicize the company, products, and services
Sales Promotion Manager –develops plans to
implement sales promotion in business including
budgeting, timeline, and planning.
Marketing and Business LAP 1
Marketing Careers Vocab
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Advertising Sales Director – develops, implements,
and manages the company's advertising strategy,
both from a business, sales and technical
perspective.
Social Media Marketer – utilizes social media to
market goods or services to consumers
Call Center Agent (outbound) – calls prospective
customers and attempts to sell a good or service
Marketing and Business LAP 1
Marketing Careers Vocab
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Business Data Analyst – gathers, studies, and
analyzes data
Exhibit Display Designer – creates designs for
product displays
Leasing Specialist – markets and manages products
through leasing
Web Product Manager – manages the marketing of
goods and services on the Web
Marketing and Business LAP 1
Marketing Careers Vocab
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Webmaster – develops and enhances the operation
of the company’s Web site
Copywriter – produces content for advertisements
Technical Support Specialist - assists consumers
with products marketed by the company
Customer Service Representative – provides
assistance to customers with questions or concerns
Marketing and Business LAP 1