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Europe: children and marketing update Tim Lobstein International Obesity TaskForce International Association for the Study of Obesity London, UK WHO European Region 2006 Expert consultation: “...action is essential” to control advertising to children WHO European Region “Specific regulatory measures should include: the adoption of regulations to substantially reduce the extent and impact of commercial promotion of energy-dense foods and beverages, particularly to children, with the development of international approaches, such as a code on marketing to children in this area…” WHO European Region 2007: Second 5-year Food and Nutrition Action Plan Includes need to control marketing to children, labelling and other policy measures to support marketing controls WHO EMRO Oct 2007: RHA resolution recommending stronger regulation of 2008: Eight-country working food and beverage advertising to children group to develop regional policies on marketing to children, led by Norwegian government. First meeting January 2008. European Commission 2004: Commissioner gives industry ‘one year’ to show reform or will regulate. 2005: extended further two years. 2006: Green Paper discussion on policy 2007: White Paper on nutrition and obesity policy… Advertising to children “The Commission’s preference, at this stage, is to keep the existing voluntary approach at EU level due to the fact that it can potentially act quickly and effectively to tackle rising overweight and obesity rates. The Commission will assess this approach and the various measures taken by industry, in 2010 and determine whether other approaches are also required.” European Parliament 2008: In the absence of evidence on the impact of advertising on children’s food choices and diets, policy makers should develop recommendations based on the precautionary principle. Protection of children • Ireland 2004: ban on celebrities etc promoting products on children’s TV • Latvia 2005: banned additives in children’s school food • France 2006: health warnings on TV adverts – or pay extra fee. 2008: ‘voluntary ban’ suggested. • UK 2007: new rules to limit exposure to fatty sugary food advertising during children’s TV UK 2008 Government consultation launched yesterday… Assessing the Impact of the Commercial World on Children's Wellbeing - A Call for Evidence Launch Date: Monday 7 April 2008 Closing Date: Monday 30 June 2008 Non-profit advocacy groups CI & IASO International Code March 2008, aiming to contribute to the WHO consultation on marketing Thank you! Tim Lobstein [email protected] IASO-IOTF