* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Job Description
Celebrity branding wikipedia , lookup
First-mover advantage wikipedia , lookup
Market segmentation wikipedia , lookup
Pricing strategies wikipedia , lookup
Consumer behaviour wikipedia , lookup
Social media marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Brand awareness wikipedia , lookup
Market penetration wikipedia , lookup
Sales process engineering wikipedia , lookup
Brand loyalty wikipedia , lookup
Affiliate marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Personal branding wikipedia , lookup
Emotional branding wikipedia , lookup
Food marketing wikipedia , lookup
Marketing research wikipedia , lookup
Brand equity wikipedia , lookup
Marketing communications wikipedia , lookup
Ambush marketing wikipedia , lookup
Brand ambassador wikipedia , lookup
Product planning wikipedia , lookup
Target audience wikipedia , lookup
Sports marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Youth marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Street marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing strategy wikipedia , lookup
Position Description Position Title: International Marketing Manager Job Category: Marketing Brand: Higher Education North America (Roosevelt & Royal Roads universities) Division: Higher Education North America Direct Manager: International Marketing Director Higher Education North America Location: New York Direct Reports: N/A Date Approved: 3/18/2014 Approved by: Patrick Campbell Organisation Structure: The International Marketing Manager plays a key role in developing a competitive, long term product and marketing strategy for selected programs within the North America Higher Education portfolio. It is a pivotal role as a brand guardian, driving the product marketing vision and setting a priority market approach to help us reach our ambitious global student recruitment targets. Job Purpose: This is an exciting opportunity to build and execute a marketing strategy, to work closely with both university partners and global Study Group functions, to lead the product development process and to support the sales team globally to effectively sell the North America portfolio. Key Responsibilities: Brand Strategy: • • Responsible for creating, owning and communicating compelling consumer-centric brand proposition and marketing plan, which drive sales and increase profitability Build a strategy for collecting and utilizing market intelligence to input into the development a high quality, innovative and market leading product. Brand Marketing: • • • • • • • Be the brand ambassador for North America programs and successfully implement the agreed marketing strategy. Engage with the sales teams globally to increase conversion rates through effective promotion of the North America portfolio. Create and deliver a unified brand and common look for each of the North America programs. Execute the brand vision through engaging marketing campaigns developed in partnership with our in-house agency and marketing delivery teams. Serve as the university product expert and work to build new consumer-oriented University programs. Develop brand messaging and content to be used on internet and other digital mediums Champion the consumer, conducting consumer research plus competitor and market ___________________________________________________________________________________________________________ Page 1 Position Description • • analysis to extract actionable insights. Execute campaigns to raise brand awareness of and consideration for our university partners’ brands in international markets and generate leads and applications. Build an alumni group of current and past students who can help promote North America programs in their home countries and through testimonials and videos. Financial: • • • Ensure the marketing strategy achieves new student enrolment targets and increase conversion rates by sales channel and location. Manage costs within allocated budgets. Provide input to the budgetary and reporting requirements. Organizational Compliance: The position holder must comply with Study Group policies and applicable laws including those in relation, but not limited to: Occupational Health and Safety; Anti-Discrimination and Harassment, Anti-Bribery and Corruption and those specifically relevant to the position and authority of the job holder. SELECTION CRITERIA: Geographic Scope: • Ability to travel within North America and internationally as required for business. Qualifications & Training: • Bachelor’s Degree in business or marketing discipline preferred. • Additional post graduate, professional marketing qualifications would be an advantage. Experience Required: • 4+ years’ experience working as a Brand or Product Marketing Manager within a Global Sales and Marketing Organisation. • A proven track record of creating successful marketing campaigns. • Strong background across the marketing communications mix. • Proven international experience and an exceptional track record in the development of brands. • Adept at gathering and interpreting competitor and market insights. • Experience of and an understanding of the North America Higher Education sector preferred. Knowledge/Skills: • Strong decision making and problem solving skills with an ability to proactively develop innovative solutions. • Strategic agility, including strong business and commercial acumen • Self-driven and results focused. • First class influencing skills with a willingness to challenge the status quo • Ability to work within a matrix and global organisation, including influencing others to help achieve outcomes required. ___________________________________________________________________________________________________________ Page 2 Position Description • To be able to work independently, as well as part of a virtual, remote team. • High attention to detail and delivery of quality outputs. • High levels of written and oral communication, relationship and interpersonal skills including ability to interact with various stakeholders across different cultures and geographies. ___________________________________________________________________________________________________________ Page 3