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Dave Pardo Phone: (815) 409-0752 Email: [email protected] LinkedIn: www.linkedin.com/in/davepardo Experience: Midwest Fit Club – Naperville, IL Internet/Marketing Consultant May 2012 - Present - Handle brand development, web site traffic growth, web site design - Research website analytics and plan overall Internet strategy - Create content/copy for promotional campaigns - Manage email marketing program/responsible for growing email program - Manage Social Media channels - Create graphic design/artwork projects - Handle photography projects - Deliver new business development ideas - Plan and operate on-site event projects (exhibit booth projects) Fry/MICROS-Retail – Westmont, IL eCommerce Project Coordinator/Project Manager August 2011 – Present - Lead the planning and implementation of project - Facilitate the definition of project scope, goals and deliverables - Define project tasks and resource requirements - Develop full-scale project plans - Assemble and coordinate project staff - Manage project budget - Manage project resource allocation - Plan and schedule project timelines - Track project deliverables using appropriate tools - Provide direction and support to project team - Perform quality assurance duties - Constantly monitor and report on progress of the project to all stakeholders - Present reports defining project progress, problems and solutions - Implement and manage project changes and interventions to achieve project outputs - Project evaluations and assessment of results - Emailing/delivering status reviews to various parties (stakeholders/internal resources) Apple, Inc. – Naperville, IL Part-time Specialist November 2010 – August 2011 - Ran Operations on Sales Floor - Performed Sales Duties for products and services - Handled Customer Service Requests - Conducted Business-to-Business Consultations Pro Imprints, Inc. (d.b.a On The Air Promotions) Owner/Director of Sales and Marketing Plainfield, Illinois May 2006 – August 2011 - Developed and operated full-service promotional products business - Designed complete marketing and promotion materials to attract new clients (online and offline) - Handled all Marketing and Promotions duties (created written content/graphic design/e-marketing/etc.) - Developed and spearheaded SEO/SEM campaigns (Search Engine Optimization/Search Engine Marketing) - Build incentive programs to target sales retention goals (for current and new business) - Became familiar with a variety of the field's concepts, practices, and procedures of industry - Arrange cold-call/sales meetings with current/potential clients to solicit company products and services - Developed business relationships with potential business partners Star Total Print Solutions – Naperville, iL Director of Marketing / Internet Sales Manager May 2004 – May 2006 - Directed and oversaw the organization's marketing policies, objectives, and initiatives - Handled SEO/SEM (Search Engine Optimization/Marketing) campaigns - Became familiar with a variety of the field's concepts, practices, and procedures of industry - Stayed abreast of changes in the marketing environment to best serve company objectives - Researched and develop pricing policies and recommend appropriate sales channels - Managed internet, radio and newspaper ad design and placement - Lead and directed the work of others in sales and marketing departments AAA-Chicago Motor Club – Aurora, IL Membership Retention Mgr. / Internet Coordinator June 2000 - May 2004 - Developed and implemented successful marketing strategies to increase membership retention rate - Maintained the 86% retention rate during tenure - Increased awareness of multiple company services through unique marketing campaigns and promotional programs (via the internet and direct mail) - Increased web site traffic to increase online revenue using new online and offline marketing tactics * Accomplishments: 2002, AAA National MARQ Award (Marketing Award in Recognition of Quality) Insite Web Solutions / Dave Pardo Productions, Inc. – Plainfield, IL Marketing Consultant / Web Site Developer January 1999 - May 2004 - Owned and operated business targeting client marketing initiatives - Became familiar with external businesses models, developing Internet/marketing campaigns/marketing efforts in order to increase awareness of brand, product and services - Host of Online Podcast Program: “Developing your Business Online” WNUA 95.5 FM (Clear Channel Radio) – Chicago, IL Programming Assistant/Producer/Webmaster May 1995 - June 2000 - Assisted Program/Music Directors in day-to-day operations - Developed and managed digital hard drive system (Audio Vault) for on-air programming - Coordinating On-air/Internet promotional campaigns WNUA 95.5 FM Radio (Clear Channel Radio) – Chicago, IL Internship in Promotions/Marketing Intern Manager/News Dept. Intern June 1993 - September 1994 Education: Northeastern Illinois University, Chicago, IL (1992 – 1995) Communications / Speech & Performing Arts (Minor: English) Columbia College Chicago, Chicago, IL (1990 – 1992) St. Patrick High School, Chicago, IL (Class of 1990) Computer Program / Technical Experience - Adobe Photoshop - Adobe Illustrator - Macromedia Flash v 4/5/MX - Macromedia Dreamweaver v 3/4/MX - Internet Developing Language: Java Scripts/Applets, DHTML, HTML - Microsoft Office Suite: Word, Excel, PowerPoint, Access, Outlook - Microsoft Project - Windows Operating Systems (all versions) - MAC/Apple Operating Systems (all versions) Objective: To excel and go beyond the expectations on any given project and/or position. I consider myself a positive, hard working and focused individual. My goal has always been to succeed and go beyond set expectations, no matter what task given. I have always represented the firm I have been associated with, with respect and honor. I am able to adapt well in any work environment, be inspired by others and do my best to motivate peers. Besides what is described in each past job description, I have experiences in developing and launching programs for online marketing and social media campaigns; Maintaining contact streams for existing customer base; Producing/designing monthly customer newsletters (online and offline); Running promotional events and trade show booths; Managing a staff. I consider myself a personable individual with unique talents. Professional References: Tommy King – past co-worker (various) /personal reference President at Shop Class, Chicago IL Email: [email protected] Phone: 312-860-8233 Pamela Kaufman – past co-worker at Fry/MICROS-Retail Senior Program Manager at Responsys Email: [email protected] Phone: 630-251-5729 Bart Henyan – past co-worker at Apple, Inc. Marketing Manager at Technomic Email: [email protected] Phone: 630-270-9564