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Strategy 
Planit Strategy (PS) was founded in 2000 by Michael Planit as a consulting company
focused on the development and execution of strategic sales and marketing plans across
a variety of industries, ranging from consumer products (As Seen On TV & retail),
technology, entertainment, publishing, fashion, and more.
PS works closely with companies by focusing on the execution of their business from both
an operational and a sales/marketing perspective. PS’s goal through this pure Business
Development approach is to identify weaknesses, while exploiting strengths, and find
solutions through its resources and abilities to facilitate the execution of its recommended
strategies, enabling companies to achieve success through revenue growth while
becoming amongst the most highly recognized entities within their respective industries.
PS avails itself to select strategic relationships, allowing for tremendous scalable
opportunities for its clients through brand/image building from Direct to Consumer (As
Seen On TV) and national retail programs. Thus, PS enables its clients to achieve
maximum value for their product/service.
PS offers a wide array of access through its contract resources that it has built over the
years, reaching the Far East for manufacturing/sourcing of various products from
household and hardware to electronics and beauty.
PS has achieved broad-based distribution resulting in excess of $300 million in sales for
those products and services it has been involved with.
PS maintains strong strategic partnerships and working relationships across the various
industries it serves, some of which include:
DRTV Marketing and distribution companies (As Seen On TV):
Telebrands, Emson, Tri-Star Products, Direct Holdings, (Time Life),
Williams World-Wide, Thane, Northern Response, All Star Marketing,
On-Tel, Spark Innovators, Ideavillage, Hampton Direct, Guthy-Renker,
and many more.
Consumer-products, fitness, real estate, technology, entertainment & publishing:
Colgate-Palmolive, Black & Decker, Stonehenge, Realex, Zoomtion
Fitness, Techzilla, Elephant Group, David Fisher, Raging Bull
Entertainment, McGraw-Hill, Hodder & Stoughton, Grand Central
Publishing, Objective Entertainment, Boxing Hall of Fame, Bob Gruen,
David Fisher, and more.
PS is also a strategic partner in two nationally branded programs: Roto-Rooter drain
cleaning products, and Church & Dwight’s Kaboom Moisture-Gone product line.
PS direct and distribution products Include: The Boogie Bass (“#1 Short-form product”),
the EdgeMaster, Grip Wrench, the Trikke (Time magazine, “Best Invention”), Handy
Stitch, Ab Force, Finishing Touch, the Smart Tape (ERA, “Best Short-Form Product”),
DermaFresh, Ageless Revolution, Flip Pan, Zumba, Slim T’s, Just Repel It, and many
more; along with DVD distribution for Billy Blanks PT24/7, Tracy Anderson, Leslie
Sansone, and many more.