Download Customer Spend Profile

CUSTOMER INTELLIGENCE
Customer Spend Profile
Deliver the most effective marketing and create the right
products by understanding your customer base.
WHAT THE REPORT REVEALS
YOUR BUSINESS BENEFITS
• Detailed spending profile including industry behavior and customer lifestyles
• More effective marketing
programs through closer
ties to customer interests
• Carefully crafted segmentation to distinguish high-value customers so you can
understand their similarities and differences
• Recommended marketing strategies for each of the consumer segments
• Better return on
investment through more
data-driven prioritization
of rich offers
REPORT SNAPSHOT: INDEX OF CUSTOMER SPEND VS. AMERICAN EXPRESS CARDMEMBERS
NON-PROFIT/CHARITY
200
RESTAURANTS
160
TRAVEL RELATED
155
ENTERTAINMENT
151
137
RETAIL
120
TRANSPORTATION
113
PROFESSIONAL SERVICES
UTILITIES
OIL COMPANIES
Your customers are
twice as charitable
and spend 50-60%
more in dining, travel
and entertainment
than the average
American Express
Cardmember.
109
88
The sample chart above is demonstrative of the type of information found in a Customer Spend Profile. All data is not reflective of any actual trends.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
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