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Recent Analyst Validation • Forrester Research ▸Email Marketing Vendor Wave (July 2014) ▸Rise of Customer Lifecycle Systems (Dec 2013) • Gartner Research ▸Market Guide for Email Marketing (June 2014) • Raab Associates ▸Vendor Brief (June 2014) Proprietary and Confidential | 1 Forrester: Email Marketing Vendor Wave StrongView ranks as a standout Leader • Top overall strategy • Top strategy scores for executive vision and product development • Top offering scores for segmentation, campaign performance testing, dynamic content, data integration and security Proprietary and Confidential | 2 Forrester: Rise of Customer Lifecycle Systems Cited as leading lifecycle marketing solution provider • One of 12 providers capable of delivering on its vision for a centralized customer lifecycle marketing system • Noted for: ▸Messaging across digital channels ▸Messaging in context for different lifecycle phases Proprietary and Confidential | 3 Gartner: Market Guide for Email Marketing One of only four enterprise providers profiled • Noted for: ▸Helping marketers transition from simply campaigns to contextually relevant messaging ▸Enabling cross-channel messaging, orchestration and automation and customer and campaign analytics ▸Enterprise integration with leading MCCM platforms ▸Unlimited data storage with InteractionStore Proprietary and Confidential | 4 Raab Associates: Vendor Review A complete package that delivers on its promises • Noted for: ▸Moving beyond email to real-time, contextual marketing ▸Articulating a proper strategy for transitioning clients to contextual marketing ▸Building a more flexible data environment that “closes a critical gap faced by email vendors” Proprietary and Confidential | 5