Download Revenew Announces the Consumer Electronics Industry`s 2013

Revenew Announces the Consumer Electronics Industry’s 2013 Marketing Network Award Winners Consumer Electronics Association and Paradigm Recognized for Outstanding Industry Programs; FutureHome Systems & Design, Hi-­‐Fi Sales, The Little Guys and Pflanz Electronics Awarded as Power Marketers PALATINE, Ill., September 26, 2013 – Revenew, the leader in Channel Networking™, today announced the winners of the 2013 Revenew Marketing Network Awards. The winners were recognized in three categories: Best Channel Marketing Program, Most Popular Campaign and Power Marketers. These award recipients have demonstrated best practices and results leveraging the Revenew network to connect resellers to integrated campaigns, funding and data to grow their businesses and the consumer electronics industry at large with local marketing. “There are now over 40 brands and 2000 reseller members on the Revenew Marketing Network in the consumer electronics industry, and it keeps growing. We have seen such great engagement as members begin to leverage a single source for brand campaigns and content, marketing funds, and a single platform to run everything from email to social to search,” said Suzanne Martin, Chief Marketing Officer, Revenew. “Manufacturers and buying groups are discovering an entirely new way to engage their resellers through the network and provide them the marketing tools they need. Resellers appreciate being able to finally run professional, lead-­‐generating marketing programs without all the effort required in the past, and remain focused on their business.” 2013 Best Channel Marketing Program To Paradigm Electronics: Most comprehensive channel marketing program offered by any manufacturer on the Revenew Marketing Network including fully-­‐integrated campaigns, database building programs and online funding to support multi-­‐month marketing programs for their resellers Paradigm, manufacturer of high-­‐performance speakers for audiophiles and home theater enthusiasts, has been a member of the Revenew Marketing network since 2010. This year, Paradigm launched a program that is changing the way they engage with their resellers and experiencing incremental sales as a result. Paradigm proactively leveraged the Revenew Marketing Network to support their resellers by offering a combination of rich content, comprehensive funding and an invitation and onboarding program to enable their dealers to easily activate and run best-­‐in-­‐class, integrated digital marketing. Reaction to the program from their channel has been nothing short of amazing. Over ten fully integrated campaigns are available spanning email to social to search. Channel-­‐specific programs that launched two months ago are driving significant engagement with resellers, who have committed to run multiple Paradigm campaigns for the rest of 2013. Authorized dealers receive online funding approval on the network quickly, which is enabling them to implement their programs efficiently. “We have been amazed by the results once we really started truly leveraging the capabilities of Revenew to support our dealers,” stated Mark Aling, Senior Director of Marketing, Paradigm Electronics. “We’re seeing incremental growth because we have more dealers participating in our marketing programs than ever before.” Paradigm’s manufacturer and sales representatives demonstrated best practices by communicating with dealers to inform them about the program and encourage their use of the Revenew marketing platform. These efforts translated into the development of a closely aligned community that has encouraged other resellers to join the network. 2013 Most Popular Campaign To the Consumer Electronics Association: For the 2013 “CE Demo Days” campaign. Highest number of reseller programs run of any campaign on the Revenew Marketing Network, as well as having the highest manufacturer and consumer engagement for any single campaign benefitting the entire industry The Consumer Electronics Association (CEA®) is being awarded this year for “CE Demo Days,” the most popular campaign run on the Revenew Marketing Network in June. More resellers ran this program than any other on the network this year. The fully integrated campaign featuring email, social, online advertising and print assets was offered as a member benefit to CEA members and sponsored by 12 industry brands ranging from Bowers & Wilkins to LG to Control 4. This industry-­‐wide program leveraged a national dealer locator<http://ceademodays.com> to drive local consumer interest in the latest audio, video and home automation solutions offered by local specialty resellers. Leveraging the Revenew Marketing Network, CEA was able to engage 12 leading brands and 25% of their eligible reseller members to generate excitement and consumer interest. Typical engagement for channel marketing programs can run as low as around 5-­‐10%. Thanks to the popularity of the program, engaged resellers sent over 130K emails and nationwide the program enjoyed over 40 million Facebook impressions and seven million online advertising impressions. As a result of the success, a Fall 2013 program has been added to leverage the high-­‐level of dealer participation in the Summer campaign and enable manufacturers to promote new products in advance of the holidays. Reseller participation is ramping again quickly with the event weekend set to begin October 4th. “Our mission is to enable the consumer electronics industry to work together in powerful ways to grow the market,” said Ellen Savage, CEA’s Senior Director of Member Programs. “The CE Demo Days program has been really successful in bringing together manufacturers and dealers to engage consumers on a local level and drive interest across key product categories. The results from running the campaign on the Revenew Marketing Network have really changed the way we bring marketing programs to the industry as a whole and the results have been fantastic.” The driver of success for CE Demo Days continues to be the engagement of both manufacturers and dealers for benefit of the entire industry. All of the participants have experienced the unique benefits of the Revenew Marketing Network and embraced its integrated marketing capabilities. The success of the June campaign prompted CEA to add a second round of CE Demo Days for two weekends in October: 4-­‐6 and 12-­‐14. Additionally, CEA is hosting a weekend of CarTech Demo Days, November 9-­‐11, to support the latest automotive technology products that provide better sound, safety and connectivity. 2013 Power Marketer Awards To FutureHome Systems & Design, Hi-­‐Fi Sales, The Little Guys, and Pflanz Electronics: Best practice reseller marketing programs on the Revenew Marketing Network for building a customer database, staying top of mind, generating new leads and expanding market reach The Revenew Marketing Network was designed to make it easier for the reseller member to leverage the latest digital marketing methods with professionally designed campaign content and easy access to marketing funds. With over 2000 reseller members and growing, the network is meeting the promise. This year, Revenew recognizes a select group of resellers who are leveraging all the network has to offer to run comprehensive marketing programs to build their businesses. FutureHome Systems & Design has been engaged with the Revenew Marketing Network to promote their brand, build their pipeline and stay top of mind with consumers in the Fresno, CA region. By building and managing their customer database on a unified platform, they have been able to target their marketing efforts and use a variety of tools to expand their reach. Key to their success, FutureHome has leveraged a “multi-­‐
category” marketing program to drive demand across audio, video and home automation solutions. To do this, they took full advantage of the rich campaign content from multiple brand sponsors on the network. Additionally, by running a monthly e-­‐newsletter to stay top of mind with current customers, FutureHome keeps a cadence going for future business development. As both a retailer and an integrator, Hi-­‐Fi Sales has found multiple ways to increase their reach through the Revenew Marketing Network. Their customer database has grown and they have consistently stayed in front of potential customers with a variety of campaigns. The Cherry Hill, NJ based company has seen great success with lead generating campaigns from multiple manufacturers and with integrated campaigns including search, Facebook, banner ads, and email. The Little Guys, leading home technology experts in the Chicago area, have taken full advantage of the integrated marketing solutions available on the Revenew Marketing Network to keep a marketing drumbeat going week after week. In addition to maintaining an integrated program of email, newsletters and online advertising, they were an early adopter of the Revenew SearchBurst™ program. By layering manufacturer-­‐
specific search ads that tie perfectly to rich manufacturer-­‐designed microsites featuring product imagery, galleries, and video – all branded as The Little Guys’ content, they have been able to significantly lower bounce rates and track increased engagement with their brand as local, high-­‐end consumers research purchases such as home automation or home theater. Sioux City, Iowa-­‐based retailer Pflanz Electronics identified the benefits of the Revenew Marketing Network early and have implemented several lead generation campaigns in an ongoing program designed to maintain a consistent presence with their customers and the market. They take advantage of the breadth of campaigns available through manufacturers and also run a monthly e-­‐newsletter to stay top of mind with their customers. With a clear objective to drive store traffic, they are fully utilizing the integrated campaigns, marketing funding and mix of email, social and search marketing available to them to easily maintain an ongoing program throughout the year. About Revenew Revenew is the leader in Channel Networking™ and is the only technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate local demand together through distributed marketing. On Revenew’s cloud-­‐based business networking platform, members build target databases, access marketing content and funds online, customize and co-­‐brand integrated campaigns and track results. On a single platform, members can run email, social apps and ads, online ads, search marketing and more. Plus, with everything in one place, it’s easy to manage leads and campaign results. The Revenew Marketing Network is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network – enabling all members to engage and grow their businesses faster and easier. For more information visit revenew.com and to join go to revenewnetwork.com. Media Contact: Suzanne Martin Revenew 847-­‐767-­‐3260 [email protected]