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Download 9.12.07 • Marketing Associates Relocation Press Release
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Contact: Michelle Caldwell lovio|george|inc 313.832.2210x22 313.418.4692 (mobile) [email protected] MARKETING ASSOCIATES ANNOUNCES RELOCATION OF CORPORATE HEADQUARTERS, 140 EMPLOYEES TO DOWNTOWN DETROIT Marketing services firm to occupy space in Campus Martius Park Detroit, Mich. – September 13, 2007 – Marketing Associates, a leading technology-enabled marketing services firm, announced today that it will relocate its corporate headquarters to downtown Detroit from Bloomfield Hills. Marketing Associates president and CEO Mark Petroff was joined today by Mayor Kwame M. Kilpatrick, Edsel B. Ford II, George Jackson, Jr. of the Detroit Economic Growth Corporation and Ann Lang of the Detroit Downtown Partnership at a press conference to announce the move. “We’re thrilled to join the ranks of companies already enjoying the rebirth of downtown Detroit,” Petroff said. “Moving here fosters a greater sense of community for our employees. From being a part of a vibrant business district to the social benefits of working downtown, we are creating an environment designed to inspire and motivate, which we hope will retain employees and ultimately, promote growth for the company.” The company’s new headquarters will be located at 777 Woodward Avenue in Campus Martius Park. The newly-constructed 50,000 square-foot space will allow the company to grow to 225 employees. Employees will include account executives, project managers as well as creative designers and technical programmers/developers that support the company’s varied client base. The physical move will occur next month. In addition to being the largest independently-owned interactive marketing services firm to operate downtown, Marketing Associates is also working closely with Detroit Renaissance to further develop and participate in the “Creative Corridor” initiative, a program designed to grow metro Detroit’s creative community along Woodward Avenue. “Our core business is the process of melding creative services with interactive technologies, so our participation in the Creative Corridor makes perfect sense,” Petroff said. “We look forward to the opportunities it will create to help local businesses succeed within the city. "Marketing Associates has joined the ranks of other successful businesses that have chosen to be a part of the NEXT Detroit by relocating to downtown," said Mayor Kwame M. Kilpatrick. "We are pleased to welcome Mark and his team to our growing business community." Since its founding in 1967, Marketing Associates has supported many global brands with marketing solutions such as: market research and analysis, database and network management, sales incentives/promotions and advertising/direct marketing campaigns. The company has a varied client list, including: Ford Motor Company, DuPont, Continental Automotive Systems and Kelly Services, among others. About Marketing Associates Marketing Associates, LLC is a marketing services firm headquartered in Bloomfield Hills, Mich. The company specializes in using strategy, creativity and technology to execute effective marketing programs for their global customers. In 2007, Marketing Associates will celebrate 40 years of successful business. For more information visit www.marketingassociates.com. ###