Download TEDxDetroit Press Release - Ingenex Digital Marketing

 For Immediate Release Contact: Derek Mehraban 116 E. Washington Ave. Ste. 200 Ann Arbor, MI 48104 Phone: 855­464­3639 E­Mail: [email protected] Date: October 1, 2014 Ingenex Digital Marketing Gets Social At TEDxDetroit Ann Arbor agency works with TEDxDetroit to run live social media coverage Ann Arbor, US ­ October 1, 2014 The Ingenex Digital Marketing social media team traveled to the Detroit Opera House to organize live social media coverage for TEDxDetroit 2014. On September 30, 2014, TEDxDetroit brought together speakers from many backgrounds to talk about the future of the city of Detroit. Some speakers included James Murphy of Pixar, Debbie Mielewski of Ford Motor Co., and Dr. Joyce Lee from the University of Michigan Health Center. Each speaker spoke on a topic that relates to the potential for innovation for Detroit. The event was broadcast over live stream for those unable to attend. Ingenex Digital Marketing was invited to be the social media team for the event. A team of eight arrived early that morning to run Facebook, Twitter, and Instagram feeds for the day. The idea was to answer questions and give attendees a socially engaging experience. CEO Derek Mehraban said, “TEDxDetroit is an important event for the city of Detroit and for Ingenex. I've been a part of TEDxDetroit since Charlie Wollborg started this in 2009. It's an honor to have our team at the event sharing all that is great about Detroit with the world.” As a result of the team’s efforts, #TEDxDetroit was trending nationally throughout the day peaking at number two. Twitter interactions for the day hit over 80,000 and engagement rates reached 7%. “There are a lot of passionate people in Detroit and Southeastern Michigan who followed along on the live stream, over 200 people watching live at any time, and on Twitter, Instagram and Facebook. We did our best to give them the social updates they needed to stay connected with TEDxDetroit and enjoy the experience even more.” Ingenex Digital Marketing is an Inbound Marketing agency offering services in web and app development, analytics and reporting, and social media marketing. ###