* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Email Marketing
Sales process engineering wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Food marketing wikipedia , lookup
Internal communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Social commerce wikipedia , lookup
Marketing channel wikipedia , lookup
Affiliate marketing wikipedia , lookup
Social media and television wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Social media marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Target market wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Digital marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Multicultural marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Viral marketing wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Email Marketing: What’s in Store for 2012? Industry experts share their predictions on how email marketing will change in the coming year Twitter: @MailerMailer Chad Rueffert President Braintree Marketing, Inc. “The ever-growing inbox is becoming more obtrusive.” It may cause some marketers to seek out traditional marketing methods. Recent studies have shown that consumers find traditional direct mail far less intrusive than unsolicited e-mails. Chad is the president of Braintree Marketing, Inc., and the author of more than 50 published articles on marketing, advertising, and public relations. He is also the creator of the From Your Friends Relationship Marketing program for real estate professionals. Marketers who want to stay ahead of the trend will begin to scale back reliance on e-mail marketing and return to less intrusive direct mail options. Connect with MailerMailer: 2 Simon Tam The Slants, LLC Director of Marketing Simon is founder of The Slants. His unique approach to marketing has resulted in features on NPR‟s All Things Considered, the American Express Business OPEN, the front page of the Oregonian, ELLE Magazine (Spain), and over 1200 websites, magazines, radio shows, and TV shows. “I believe that emails are going to aim for higher levels of engagement.” Higher levels of engagement include a direct action such as clicking on a link, more questions that elicit a response, etc. With more sophisticated algorithms in social media, search engines, and email filters, companies are going to strive to get past the spam filter – the area where the audience automatically tunes them out. Connect with MailerMailer: 3 John Schulte Small Business Consultant and Direct Marketing Strategies “My prediction is, as more and more spam fills people’s email boxes response rates will drop.” …even for in-house email lists. Therefore, marketers will look for a less cluttered medium of contact that produces a better response and ROI. John is a 30-year veteran of advertising, marketing, publicity, promotions, and sales. He is an internationally recognized expert in the areas of mail order, direct mail, cataloging, and overall direct marketing. They will head back to using direct mail and space ads in magazines; especially BtoB. Connect with MailerMailer: 4 Adam Dudley LocationLibrated.com Co-Founder Adam is a co-founder of the Location Liberated blog, and cocreator of the Getting Free Manifesto, The Free Spirit's Guide to Long-term Travel, Location Liberated University, and the Free Spirits Club and Forum. “More online businesses will begin to mistakenly over rely on social media…” …and neglect the relationship building power of email marketing. Those that know how to use email marketing in a sophisticated manner will continue to reap the benefits, while those that don‟t will miss out. Connect with MailerMailer: 5 Andrew Schrage Money Crashers Andrew is a graduate of Brown University, and originally from Boston but currently living in Chicago. Money Crashers is a community where people can share ideas, help each other, and grow financially together. “Even with the rise of communication through social media, email remains a highly effective form of online marketing.” I foresee many users going back to their email inboxes to read about and stay informed on what they truly care about. Because of this trend, it‟s extremely important to keep email marketing messages relevant, targeted, and personalized when appropriate. Overall, I think that email marketing will continue to be very strong in 2012 and can be used most effectively when teamed up with social media channels and mobile marketing. Connect with MailerMailer: 6 LisaMarie Dias LisaMarie Designs Owner “I think people should create shorter , more focused mailings.” This is more of a recommendation than a prediction. People should also be more careful about who they are sending to. LisaMarie helps business owners create an effective online marketing presence. Specializing in e-newsletter start-up and introductions to social media, she also offers online webinars and live presentations on how to use e-newsletters and social media to grow a business. Rather than sending one thing to their entire list, I suggest that they segment their list and create their mailing according to each group‟s interests. More work, yes, but also more effective. Connect with MailerMailer: 7 Tyler Garns Infusionsoft Director of Marketing Tyler is a recognized thought leader on Internet marketing and speaks to audiences across the country on lead generation, email marketing, and sales and marketing automation. He has presented at MarketingProfs BtoB Forum, The Small Biz Technology Five-City Tour, Inbound Marketing Summit and more. “Email will get more mobile.” According to a report released by Experian Marketing Services, 52% of consumers access email via their smartphones. That means email needs to continue to be more mobile. No more will the “having trouble reading this email” link appease readers. Readers will demand that email is legible natively on their mobile devices. Another technology that could evolve into the email space is QR codes. The use of QR codes has increased 214% since the beginning of 2011. I think we‟ll see it become more commonplace in 2012. Connect with MailerMailer: 8 Justice Mitchell Starmark.com VP Interactive & Social Creative Director “The biggest change that you’ll see from a small business standpoint is businesses taking over their email marketing.” Businesses will bring their email and social deployment engagement „in-house‟ and not outsource it. Smart businesses will see their email as not an all-inclusive messaging tool but simply the doorway into your social channels, creating a larger, more dedicated conversation. Justice is a creative executive with a proven background in advertising/digital/social communication industries. He is a public speaker, social community director, and an active user/strategist of the latest social media and communication technologies. Emails should tell a story, even if it‟s a consumer offer, then advocate that the end-user clicks through to other calls to action. The modern day marketer needs to concern themselves with not simply, what to say, but where to say it. Connect with MailerMailer: 9 Raj Khera MailerMailer LLC CEO & Co-Founder Raj is a co-founder of MailerMailer, a leading email list management service that enables customers to create and track email marketing newsletters. He also runs MoreBusiness.com, an educational portal for small business owners and entrepreneurs. “Companies will be focused on earning trust through relevant, useful content in their email messages.” More companies will leverage educational content in their email marketing efforts. This will increase reader retention and promote the company as a thought leader. The end result will be more loyal and responsive customers. Connect with MailerMailer: 10 Looking for a proven email marketing solution for your small business? Contact Us Today! Or give us a call: 1-800-475-1415 Twitter: @MailerMailer 11