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Transcript
®
EXPERIENTIAL SIGNAGE
COMBINING VISUAL
AND SENSORY ELEMENTS
Themed or Branded Spaces
SHAPING
EXPERIENCES
THAT
ORIENT
Experiental
Signage
Retail Design
INFORM
EDUCATE
DELIGHT!
Interactivity:
A defining characteristic of
experiential marketing, sometimes
it’s as simple as adding a QR
(Quick Response) code to your
signage or printed materials to link
smartphone users to your website
or social media page.
SIGHT
HEARING
SMELL
TASTE
TOUCH
Through
experiential
signage, you’ll
connect
consumers to
your brand in
as many ways
as possible.
The percentage of 13- to
23-year olds surveyed by
Jack Morton Worldwide who
say experiential marketing is
extremely or very influential
on their opinion of a product
or brand.
70%
5-To-1 Return on Investment
75% of companies with
marketing budgets of
$50-$100 million said
they expect an ROI of
more than five-to-one
for experiential initiatives; those with smaller
budgets anticipate three-to-one returns.