* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download THE EXAMINATION OF THE RELATIONSHIP BETWEEN
Social media marketing wikipedia , lookup
Product planning wikipedia , lookup
Sales process engineering wikipedia , lookup
Consumer behaviour wikipedia , lookup
Brand loyalty wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Customer experience wikipedia , lookup
Customer relationship management wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Neuromarketing wikipedia , lookup
Sports marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing research wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Customer satisfaction wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Multicultural marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing strategy wikipedia , lookup
Customer engagement wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
THE EXAMINATION OF THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION AND LOYALTY AS A POSTMODERN MARKETING APPROACH Author 1 Emel CELEP (Research Assistant Dr.) Selcuk University, Faculty of Economics and Administrative Sciences /Department Of Business /Production Management and Marketing Field / Campus/Selcuklu/KONYA/TURKEY email:[email protected] Author 2 Esen ŞAHİN (Assistant Professor) Selcuk University, Faculty of Economics and Administrative Sciences /Department Of Business /Production Management and Marketing Field / Campus/Selcuklu/KONYA/TURKEY email: [email protected] Author 3 Ömer AKKAYA (Research Assistant) Selcuk University, Faculty of Economics and Administrative Sciences /Department Of Business /Production Management and Marketing Field / Campus/Selcuklu/KONYA/TURKEY email: [email protected] ABSTRACT In recent years, there has been a remarkable increase in the number of commodity and service offered by various firms under the influence of globalization and technological advancements. As a result of the increase in the number of commodity and service-in other words numerous alternative, consumers are currently being exposed to much more options. It is widely accepted that the marketing strategies and policies employed by the different firms play a crucial and efficient role in the choices made by different consumers. It being so, the firms take some initiatives to be able to make themselves distinguishable amongst the countless products. Among these initiatives, one of the approaches towards the postmodern customer is experiential marketing. This marketing policy is of crucial importance in the way that it enables the firms to comprehend the consumers’ experiential correctly, to constitute the accurate and efficient experiential marketing strategies, to maintain the customer loyalty which is provided by customer satisfaction and also ensuring the competitive superiority (Çiçek, 2015). In this work, the relationship between the experiential marketing as a very important and developing postmodern approach and its effects on the consumers which is exhibited by customer loyalty and adherence are to be dealt with. Keywords: Customer loyalty, customer satisfaction, experiential marketing, postmodern marketing