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Simplified Internet Marketing 2013 Workshop Money-Making Making Strategist from Internet 2013 Coach/Trainer Coach/Trainer: Shakirah Karim (Minda Trafik) Certified Online Marketing Consultant | Web Analytics & SEO Consultant [email protected] +6019-2657982 LinkedIn: my.linkedin.com/in/shakirah512 st 1 in Malaysia Certified as/in: Master Certified Online Marketer (Web Analytics): by Market Motive International University OMCP Certified Professionals (Online Marketing Certified Professional): by OMCP International Body Google Analytics Individuals Qualification (GAIQ): by Google HakCipta Terpelihara © 2013 MindaTrafik.com Workshop Module One-Day Workshop (9 am – 6 pm) Session 1 : Mastering Fundamental of Market Demand 1) What is Internet Marketing? a. Marketing using ing internet VS conventional marketing 2) Website a. Website vs Blog vs Facebook Facebook? Why they exist? b. Types of website & which one suits you : Corporate VS E-Commerce Commerce c. Types of Content Management System (CMS) : Blogspot VS Wordpress VS Joomla d. How to built website without modal e. Choosing hosting f. How to choose Domain which will create “Branding” g. Effective must-have website features 3) Market Research (How to find most demand topics/products in Internet) a. Selection of Product & Niche : Demand vs Competition b. Trending Market c. Identified Your Competitors Online d. Setting Online Business siness Goal (Critical!) 4) Web Analytics (Google Analytics) – Track & Measure Everything a. How to analyze website performance b. Understanding “Metrics” : Pageviews, Visitor, Visits, Bounce Rates c. How to measure online : Investment VS Return-On-Investment Investment (ROI) d. Mastering Traffic -> Conversion -> Sales 5) Mobile Site : How to Use Them Session 2 : Killer Marketing Strategy Trending 2013 1) Content Marketing a. “Content is new currency” – attract engagement by Information/Expertise Expertise b. Blog & Ebook write-up up strategy 2) Search Engine Optimization (SEO) – Google Ranking a. Finding your Keywords Keywords! b. Why you/your brand must be found in Google c. How to be ranked top 10 in Google d. Google Local – ensure your business is found by your neighborhood 3) Email Marketing (Clients Database Database) a. Why collecting emailss are crutial for long term business? b. How to automate using Autoresponder 4) Video Marketing a. How to get video ranked in Goo Google HakCipta Terpelihara © 2013 MindaTrafik.com 5) Facebook VS Google Marketing 2013 a. Google Advertising (Rules Rules & Techniques Techniques) b. Facebook Advertising (Rules & Techniques) i. CPC vs CPM 6) Facebook Marketing Etiquette a. Softselling vs Hardselling b. 70:20:10 Technique 7) Creating selling profiles for LinkedIn LinkedIn, Facebook, Twitter, Google+ 8) Important Tips on Running Business Online: Start with what you have! 9) Checklist : Budgeting & Tools To Simplified Your Business in Internet – A MUST HAVE 10) Ask Everything And Anything nything Session. HakCipta Terpelihara © 2013 MindaTrafik.com