Download Recommendation of a Strategy

Business Online StrategieS
to enable business growth using online medium
Auro Infotech
Last updated - August 2013
(Please visit http://www.auroinfotech.com/boss for the latest version of this document)
Agenda
2
●
Build Your Home On The Web
●
Optimize for SEO
●
Create Mobile Presence
●
Perform Social Media Marketing
●
Advertise On Digital Media
●
Analyze Performance and Improve
●
About Auro Infotech
●
Auro Technology Products
www.auroinfotech.com
Build Your Home On The Web
3
●
Pleasing Web Design with High Quality Content
●
Fast Website Loading using Reliable Web Hosting
●
Quality Control
–
Conversion Testing (A/B Tests)
–
Validations (W3C XHTML, CSS Validation)
–
Performance (Yslow, Page Speed)
–
Security (SSLs, SQL Injections)
➢
What does Google and Yahoo think of your site quality: http://gtmetrix.com
➢
How many errors does your site have from W3C's view: http://validator.w3.org/
➢
How many red lines show up on your web hosting report: http://intodns.com
www.auroinfotech.com
Optimize Website For SEO
●
➢
4
Website Optimization
–
Site Map
–
Robots
–
RSS
–
Permanent Links
●
Keyword Optimization
●
Meta Tags
●
Inbound and Outbound Links
●
Directory Submissions
Are you ranking on page one of Google search results for any term except the
name of your website?
www.auroinfotech.com
Perform Social Media Marketing
●
●
5
Internal
–
Marketing: Newsletters, Client Feedback Surveys
–
User Engagement: Blogs, Forums, Chat
External
–
Sites: Facebook, Twitter, LinkedIn
–
Channels: Pinterest, YouTube
–
Interfaces: Google MAPS
➢
Do you have an active social media presence?
➢
How are you measuring the success of your social media efforts?
www.auroinfotech.com
Create Mobile Presence
●
●
➢
6
Mobile Devices
–
IOS Devices (Iphone, IPad)
–
Android Devices
–
Microsoft Devices (Windows / Surface)
–
Other Devices (Blackberry / Symbian OS, etc)
Mobile Enabling - Options
–
Mobile Friendly Website using Responsive Web
Design (RWD)
–
Mobile Applications
–
Combination of both
How does your site look when viewed from a mobile device?
www.auroinfotech.com
Advertise On Digital Media
7
●
Google Adwords
●
Facebook Ads
●
Ad Networks
●
Direct Ads
●
SMS Ads
●
Press Releases
➢
How was your experience with your last campaign for a targeted audience?
➢
What did you expect out of your campaign - Brand Building or Revenue Increase?
➢
What percentage of your estimated revenue is allocated for each campaign?
www.auroinfotech.com
Analyze Performance and Improve
8
●
Google Analytics
●
Web Master Tools
●
AwStats
●
Control Panel – Error Logs
●
Alexa Rankings
●
Track and Convert Visitors to Leads to Sales
www.auroinfotech.com
Auro Infotech
●
Who Are We?
–
●
Chennai (India) Based Privately Held IT Firm
What Do We Do?
–
We Enable Business Growth Using Online Tools
Improve Online Presence and Visibility
● Increase Coverage and Reach
● Convert Traffic to Leads to Sales
● Identify Ways to Improve Profits
How Do We Do It?
●
●
–
9
Combination of Technology Tools and Human
Intelligence Using Data Mining
www.auroinfotech.com
Auro Technology Products
●
Advertising Engine (Net-1 Payout)
●
Captcha Solution (Highest User Engagement)
●
●
●
●
10
eCommerce Engine (Vendors sell online without touching a
computer)
Analytics and Business Intelligence Tool (integrates data from
visitors, sales, servers, search engines, industry standards,
etc)
Gateway Integrations (Payments, SMS, Shipping, Social
Media, etc)
Client Relationship Management (Instant Access to your
Client Information)
www.auroinfotech.com
Contact Us
●
●
●
●
Web
–
http://www.auroinfotech.com
–
[email protected]
–
US: +1 888 456 5747 or India: +91 99620 77572
Email
Phone
LinkedIn
–
●
Twitter, Skype, Gtalk, Yahoo IM, MSN
–
●
Aurohelp
Facebook
–
11
http://www.linkedin.com/company/auro-infotech
https://www.facebook.com/pages/Auro-Infotech/133679276726454
www.auroinfotech.com