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Business Online StrategieS to enable business growth using online medium Auro Infotech Last updated - August 2013 (Please visit http://www.auroinfotech.com/boss for the latest version of this document) Agenda 2 ● Build Your Home On The Web ● Optimize for SEO ● Create Mobile Presence ● Perform Social Media Marketing ● Advertise On Digital Media ● Analyze Performance and Improve ● About Auro Infotech ● Auro Technology Products www.auroinfotech.com Build Your Home On The Web 3 ● Pleasing Web Design with High Quality Content ● Fast Website Loading using Reliable Web Hosting ● Quality Control – Conversion Testing (A/B Tests) – Validations (W3C XHTML, CSS Validation) – Performance (Yslow, Page Speed) – Security (SSLs, SQL Injections) ➢ What does Google and Yahoo think of your site quality: http://gtmetrix.com ➢ How many errors does your site have from W3C's view: http://validator.w3.org/ ➢ How many red lines show up on your web hosting report: http://intodns.com www.auroinfotech.com Optimize Website For SEO ● ➢ 4 Website Optimization – Site Map – Robots – RSS – Permanent Links ● Keyword Optimization ● Meta Tags ● Inbound and Outbound Links ● Directory Submissions Are you ranking on page one of Google search results for any term except the name of your website? www.auroinfotech.com Perform Social Media Marketing ● ● 5 Internal – Marketing: Newsletters, Client Feedback Surveys – User Engagement: Blogs, Forums, Chat External – Sites: Facebook, Twitter, LinkedIn – Channels: Pinterest, YouTube – Interfaces: Google MAPS ➢ Do you have an active social media presence? ➢ How are you measuring the success of your social media efforts? www.auroinfotech.com Create Mobile Presence ● ● ➢ 6 Mobile Devices – IOS Devices (Iphone, IPad) – Android Devices – Microsoft Devices (Windows / Surface) – Other Devices (Blackberry / Symbian OS, etc) Mobile Enabling - Options – Mobile Friendly Website using Responsive Web Design (RWD) – Mobile Applications – Combination of both How does your site look when viewed from a mobile device? www.auroinfotech.com Advertise On Digital Media 7 ● Google Adwords ● Facebook Ads ● Ad Networks ● Direct Ads ● SMS Ads ● Press Releases ➢ How was your experience with your last campaign for a targeted audience? ➢ What did you expect out of your campaign - Brand Building or Revenue Increase? ➢ What percentage of your estimated revenue is allocated for each campaign? www.auroinfotech.com Analyze Performance and Improve 8 ● Google Analytics ● Web Master Tools ● AwStats ● Control Panel – Error Logs ● Alexa Rankings ● Track and Convert Visitors to Leads to Sales www.auroinfotech.com Auro Infotech ● Who Are We? – ● Chennai (India) Based Privately Held IT Firm What Do We Do? – We Enable Business Growth Using Online Tools Improve Online Presence and Visibility ● Increase Coverage and Reach ● Convert Traffic to Leads to Sales ● Identify Ways to Improve Profits How Do We Do It? ● ● – 9 Combination of Technology Tools and Human Intelligence Using Data Mining www.auroinfotech.com Auro Technology Products ● Advertising Engine (Net-1 Payout) ● Captcha Solution (Highest User Engagement) ● ● ● ● 10 eCommerce Engine (Vendors sell online without touching a computer) Analytics and Business Intelligence Tool (integrates data from visitors, sales, servers, search engines, industry standards, etc) Gateway Integrations (Payments, SMS, Shipping, Social Media, etc) Client Relationship Management (Instant Access to your Client Information) www.auroinfotech.com Contact Us ● ● ● ● Web – http://www.auroinfotech.com – [email protected] – US: +1 888 456 5747 or India: +91 99620 77572 Email Phone LinkedIn – ● Twitter, Skype, Gtalk, Yahoo IM, MSN – ● Aurohelp Facebook – 11 http://www.linkedin.com/company/auro-infotech https://www.facebook.com/pages/Auro-Infotech/133679276726454 www.auroinfotech.com